Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

Social Media 108

Social Media Media Startup Platform 108

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

SoCal Tech Calendar

JUNE 13, 2009

Friday, June 19, 2009 -- Three Brands Speak Out on the Effectiveness of Social Media. You've heard the buzz: it's all about social media. Twitter, Facebook, bookmarking, LinkedIn, social networks, microblogs and video. Consumers have a remote and they control time, place, content and interface.

Social Media 100

Social Media Media Tips Social Network 100

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Increase customer leads and conversion.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Consistency.

Customer 85

Customer Custom Social Media Technical Review 85

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. 2. How to create relevant and compelling content on Facebook and Twitter.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Using Social Media to Market Your Business. Resistance to social media is futile. Millions of people are creating content for the social Web. Your customers have been there for a long time. San Diego Venture Group. Special Keynote Headliner: Guy Kawasaki.

Social Media 100

Social Media Media Marketing San Diego 100

socalTECH

AUGUST 30, 2012

Los Angeles-based Fliptu , the social media promotion startup headed by Jeremy Gocke, says it has started to line up a significant number of artists, bands, celebrities, and lifestyle brands for its service today. Fliptu's founders are Jeremy Gocke and Doug Deluca, who is co-executive producer of Jimmy Kimmel Live.

Social Network 223

Social Network Startup Social Media Media 223

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

Social Media 79

Social Media Media Marketing Platform 79

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood.

Social Media 92

Social Media Los Angeles Media Angel 92

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

Social Network 65

Social Network Marketing Networking Social Media 65

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. For example, while the customer paradigm is shifting rapidly to smartphones, a survey last year indicated that just 12 percent of small businesses had that reach.

Customer 93

Customer Custom Networking Entrepreneur 93

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business.

Customer 100

Customer Custom Startup Social Media 100

socalTECH

MARCH 2, 2010

Torrance-based LiveOffice , a provider of email archiving services, announced today that the firm is releasing a new product specifically aimed at archiving social media sites, including LinkedIn, Facebook, and Twitter. The firm said the new LiveOffice Social Archive software is can capture and retain content from any public web site.

Torrance 202

Torrance Social Media Social Network Web 202

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase users can watch content with a virtual avatar of the YouTube creator.

Help 115

Help Startup Activision Media 115

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet.

Customer 91

Customer Custom Startup Networking 91

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. The whole concept behind PromoJam, is that it's a one stop shop to come and build promotions, which you can launch across multiple networks to reach different targets.

Social Media 217

Social Media Startup Platform Media 217

socalTECH

OCTOBER 20, 2015

What is is that makes you want to share one piece of content with your friends, but not another? Exactly what is the magic behind if a piece of content goes viral or not? David Dundas: Decisive analyzes images and videos on social networks, to help brands understand what makes their fans want to share and not share.

Content 100

Content Burbank Startup Social Media 100

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

socalTECH

MAY 30, 2019

We could still deliver applicants and deliver passive job seekers to a company, but we could also delivery applicants that already understood what the cultur of the company was, and be able to measure the kind of footprint people were making on a social network. Talk more about that outplacement content?

Content 193

Content Social Network Coach Help 193

Startup Professionals Musings

AUGUST 29, 2014

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business.

Entrepreneur 100

Entrepreneur Social Media Technical Review Startup 100

InfoChachkie

NOVEMBER 3, 2014

In contrast, social networking sites drove a record number of clicks, up 20% over the prior year. Clearly there is a shift occurring in users'' behavior, as social networks continue to hone their product discovery and purchase capabilities. John Greathouse : Albert, thanks for taking the time to chat.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

JULY 2, 2017

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Consistency.

Technical Review 55

Technical Review Technology Social Media Social Network 55

Eric Greenspan

MARCH 4, 2013

This will help create your social profile and help marketers find you; the marketers you really want. Follow potential customers, companies you enjoy doing business with and those that provide great content, like Mashable , VirginAmerica or Subway. Be smart with your social networking. Do the same on Twitter.

Social Network 126

Social Network Content Help Networking 126

Startup Professionals Musings

MARCH 16, 2014

A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention.

Marketing 106

Marketing Startup Social Media SEM 106