Startup Professionals Musings

JULY 9, 2018

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance. Lead management performance.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance. Lead management performance.

Metrics 101

Metrics Marketing Demand Paramount 101

socalTECH

MARCH 16, 2009

Los Angeles-based Image Metrics , a developer of facial animation technology, disclosed this morning that it has created a new "rigging" service for the video game and film markets. Image Metrics is venture backed by Saffron Hill Ventures. Tags: film animation video facial content game metrics software image. READ MORE>>.

Metrics 100

Metrics Services Custom Customer 100

Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance. Lead management performance.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. ” customer segment.

Netflix 287

Netflix Custom Customer Pricing 287

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 135

Social Media Framework Media Metrics 135

Tech.Co

AUGUST 11, 2017

It’s a departure from vanity metrics and irrelevant, general content that fails to create authentic connections with consumers. Instead, marketers are turning to video to create video journeys that engage customers throughout the entire buyer journey — from awareness to purchase — and drive tangible business results.

Los Angeles 70

Los Angeles Angel Metrics Content 70

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. I was introduced to Image Metrics a year before I joined, and was helping them along. Editor's note: you can see Image Metrics "Emily" demo on their web site ). I fell in love with it.

Metrics 100

Metrics Startup Sales Newsletter 100

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are your key Startup Metrics ? What special data, content, APIs, etc. Content access controls?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are your key Startup Metrics ? What special data, content, APIs, etc. Content access controls?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Pick a theme and a team for each and get started.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

DECEMBER 4, 2014

Why does twitter analytics considered as the “Holy Grail” for every content marketer? It provides key metrics that allow you to have a better understanding of your tweets. In the world of content marketing and digital marketing, analyzing your tweets can help you gauge if your marketing efforts conducted in Twitter is effective or not.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 126

Social Media Media Startup Platform 126

Tech Zulu Event

NOVEMBER 28, 2011

And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. He says he cares most about “focusing on customers for life”. Noah has what I believe he called “Thank You metrics”. It is a way to build relationships and get to know your customers. His email list is everything.

Metrics 87

Metrics Email Startup Technical Review 87

socalTECH

MAY 17, 2019

Coming out of ServiceNow around 2013, I realized that a lot of problems that we had been discussing and dealing with with customers adopting applications like ServiceNow into the enterprise, was establishing connections of that data and processes with systems in the enterprise. What specific problem were you seeing?

SaaS 113

SaaS Startup Custom Customer 113

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. One of our customers is Inc. Other people have worked on content recommendation before, how are you different? What is FEM?

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

AUGUST 1, 2021

You continually get frustrated with your team members, customers, vendors, and partners. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. It’s very frustrating. All the constituents have their own agenda.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Startup Professionals Musings

MAY 10, 2019

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. Use business metrics and tools to tune your efforts. Do your homework before you begin.

Social Media 99

Social Media Media Tool Startup 99

Tech Zulu Event

JULY 26, 2013

Customized content. Done so by allowing them the ability to build and customize modules, embed them throughout their web properties, and identify quality user generated video content to publish through the Squabbler platform. Watch video metrics, track performance. Stage and settle debate.

Metrics 79

Metrics Platform Content Web 79

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MAY 29, 2019

A platform is a business model and capability that can be accessed and customized by external users. The platform must capitalize on user-generated content and other people’s work. Create and practice an obsession over customers. Make sure everyone knows it’s their job to maintain empathy and exceed customer expectations.

Commerce 89

Commerce Artificial Inteligence Cloud Computing Platform 89

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

DECEMBER 23, 2016

Things change so fast these days in business that your first priority as an entrepreneur is to stay current, by talking to customers, peers, and experts. This means regular updates are required to your business plan, marketing message, social media, and website content. Static content quickly becomes dead content.

Social Media 67

Social Media Metrics Startup Technical Review 67

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

Custom 40

Custom Customer Snapchat Design 40

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

DECEMBER 30, 2016

Maintaining current content is costly and time-consuming. If you don’t engage users with comprehensive and valid content the moment they enter your site, they are not likely to return. The solution is to incent local users to keep the content fresh and abundant, which requires that they see real value in the result.

Advertising 63

Advertising Content Social Media Satisfaction 63

InfoChachkie

NOVEMBER 5, 2012

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Custom 271

Startup Professionals Musings

MAY 5, 2017

Provide online content that ranks you ahead of competitors. Having a website won’t help if customers can’t find it. They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links.

Social Media 57

Social Media Search Engine Optimization Startup Custom 57