Startup Professionals Musings

JANUARY 7, 2023

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. A smart entrepreneur learns to embrace failure as a badge of learning that provides a competitive edge.

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Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

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Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 6, 2020

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. It takes more than passion and a course on business basics. Learning doesn’t have to be all work.

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Startup Professionals Musings

NOVEMBER 3, 2019

In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Carpenter, Gary F. Reinvent the vision for change.

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Startup Professionals Musings

SEPTEMBER 23, 2019

The realm of an entrepreneur is all about change, but in my experience as a mentor to business founders, I hear too much about incremental change, and not enough about revolutionary change. Today every small business can look big, via a modern website, visibility on social media, and taking an active role in popular causes.

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Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Startup Professionals Musings

JULY 18, 2020

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Nothing is more discouraging to aspiring entrepreneurs than the high failure rate. The number one reason seems to be that the founders just walk away.

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Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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Social Media Media Metrics SEO 91

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

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Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

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Startup Professionals Musings

APRIL 2, 2023

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. It takes more than passion and a course on business basics. Learning doesn’t have to be all work.

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Startup Professionals Musings

APRIL 7, 2021

These things change so fast these days that the primary role of the entrepreneur as CEO is to be the Master of Realignment. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

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Startup Professionals Musings

JULY 8, 2023

Entrepreneurs who search for real pain points, and build solutions around them, have the best chance of changing the world. As an alternative, if you are an entrepreneur looking for the next big thing, where should you look? I hear this term every day, wrongly applied to new social media site, or a new productivity tool.

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Startup Professionals Musings

APRIL 14, 2023

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Nothing is more discouraging to aspiring entrepreneurs than the high failure rate. The number one reason seems to be that the founders just walk away.

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Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. Use social media or reward target customers to volunteer for a feedback session.

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Startup Professionals Musings

MAY 18, 2019

Elon Musk via Flickr by TED Conference To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. Be delightfully authentic and honest.

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Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

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Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. It is of course why immigrants power so many successful businesses in the US and why we need to embrace them. How much could the new generation of entrepreneurs learn from that? They have nothing to lose.

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Startup Professionals Musings

NOVEMBER 17, 2019

Traditionally, the majority of entrepreneurs have been logical thinkers, problem solvers, with full attention to details. Of course, the best solution would be a new wave of so-called whole-brain thinkers, but this term is usually reserved for Einstein and Picasso, and no entrepreneurs that I can name.

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Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Startup Professionals Musings

FEBRUARY 10, 2023

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

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Startup Professionals Musings

OCTOBER 26, 2014

Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. In the interim, I recommend you use social media and the Internet to find your alter-ego.

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Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Perception is better than reality. Personalization is the ultimate differentiation.

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Both Sides of the Table

OCTOBER 22, 2010

On why you should be an entrepreneur, “A lot of people do what they have to do. Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s.

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Startup Professionals Musings

OCTOBER 17, 2020

Entrepreneurs who search for real pain points, and build solutions around them, have the best chance of changing the world. As an alternative, if you are an entrepreneur looking for the next big thing, where should you look? I hear this term every day, wrongly applied to new social media site, or a new productivity tool.

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Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

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Startup Professionals Musings

JULY 12, 2015

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. It takes more than passion and a course on business basics. Learning doesn’t have to be all work.

Entrepreneur 112

Entrepreneur Startup Education Tool 112

Startup Professionals Musings

FEBRUARY 7, 2021

Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. In the interim, I recommend you use advisors, social media, and the Internet to find your alter-ego.

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Startup Professionals Musings

JULY 29, 2023

As an advisor to early-stage entrepreneurs, I see a lot of dreams, but not so many business results. I’ve always wished I had a magic metaphor to motivate the best dreamers to become the best entrepreneurs. There is no cookie-cutter route to success as an entrepreneur. Venture where no business has gone before.

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Startup Professionals Musings

MAY 14, 2023

Desperate entrepreneurs lose their leverage and die young. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. Social media is not rocket science.

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Startup Professionals Musings

FEBRUARY 19, 2022

Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like the judges are searching for on American Idol. But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere.

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Startup Professionals Musings

OCTOBER 25, 2021

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. One new incentive is the falling transaction costs and barriers to entry for entrepreneurs of every age. In the U.S.,

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Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. Of course, no business wants to be the next Blockbuster , which kept charging straight ahead despite subtle clues that the Internet was changing everything.

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