Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 16, 2010

People in the blogosphere were writing that this product was what they were looking for, and was another point of affirmation. Noah Auerhahn: Our difference, is we're customer centric. If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC.

USC 207

USC CPC Sites Startup 207

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. Our customer footprint, as I mentioned, is huge. That's part of the reason I made the shift, because I could see the writing on the wall in search, while I saw display was ripe with opportunities. The software takes care of all of the optimization of that. We've grown a ton.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).

Mobile 282

Mobile Invest Company Companies 282