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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Photo Credit – Photo of Jamie Oliver from filming of “Food Revolution” in Santa Monica as posted on Flickr.

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A Night Of #Hackfest With BetterWorks

Tech Zulu Event

In case you were out of town for the weekend, BetterWorks and Coloft of Santa Monica put together an amazing and area stimulating HackFest ( #hackfest ) on August 14th. Some experience developers, project managers, and even some designers. Product Design. Development. All coming to join in on the fun.

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LeanLA Presents: Beware of False Prophets

Tech Zulu Event

This particular evening, we attended the LeanLA meet-up located at Coloft, a swank professional co-op/work space in the heart of Santa Monica, known as the epicenter of the LA startup scene. He went on to explain a bit about the customer development model from Blanks: State business model assumptions.

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Startup Weekend LA | Recap February 2012

Tech Zulu Event

This past SWLA (February 24-26) was like non other and the 5th event to take place at Coloft here in Santa Monica. Those with their ideas selected were out on the prowl, looking to recruit the top designer or developer in the room. Startup Weekend LA has grown to become a very special event here in Los Angeles.

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