Custom Development Develop Marketing Writing 
SoCal CTO
DECEMBER 19, 2012
He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. what format would you and the developer want that in? You likely are writing your first one of these. Conversations with a technical advisors or possible developers should be iterative.
SoCal CTO
FEBRUARY 2, 2011
There's a lot out there around Customer Development - read Steve Blank : Entrepreneurship as a Science – The Business Model/Customer Development Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. is a requirement.
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socalTECH
SEPTEMBER 3, 2019
I didn't really set out to write a book. The reason why, is my experience is in early stage sales and more specifically, in early stage customer development. Before you have data to figure that out, you're in customer development mode, and you shouldn't have a sales person. It is a playbook.
InfoChachkie
APRIL 16, 2012
Steve is also a Stanford Professor and noted marketing entrepreneur. The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically.
Both Sides of the Table
FEBRUARY 7, 2010
There’s one attribute (coming soon) that I need to have in order to write a check but I don’t believe is vital for success. I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. So the whole customer development cycle is very streamlined.
SoCal CTO
DECEMBER 1, 2010
aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. Was it a Startup Founder Developer Gap ? But I didn’t write it for you; I wrote it for myself. but: Something is Still Missing.
SoCal CTO
SEPTEMBER 8, 2010
We had to write a CRM to keep track of them all. A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.? Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing.
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