Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. That gave Google a huge cost advantage. They are very hands on.
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