Custom Development Pricing Summary Writing 
SoCal CTO
DECEMBER 19, 2012
You likely are writing your first one of these. This should be an iterative process with advisors and customers providing feedback on the product. In fact, let me provide an important warning: If you create these documents, don't have input from a technical resource, take it to a development shop and they provide you a price.
Both Sides of the Table
MARCH 11, 2011
Summary notes, as always, provide below. It was a pleasure to write them myself. He said it was better than the Yellow Pages because he would provide pricing transparency. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
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