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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105
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UNREAL Mobile Targets Disgruntled Sprint Customers, Launches $10 Mobile Plans

socalTECH

Los Angeles-based UNREAL Mobile , a spinout of FreedomPop, is targeting disgruntled Sprint customers who were hoping to take advantage of Sprint's now unavailable $15 per month unlimited mobile service. UNREAL is using FreedomPop's underlying technology to power its low cost mobile phone service. READ MORE>>.

Mobile 147
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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Custom 171
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6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Custom 150
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Custom 172
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Custom 122
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AppOnboard Signs Customers For Mobile App Demo Technology

socalTECH

Los Angeles-based AppOnboard , the developer of mobile app demo technology led by Jonathan Zweig, says that it now has such app developers as FoxNext Games, Game Insight, Superheart Studios, Jam City, Huuuge Games, and Simple Habit using its tools.