SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. He has a really interesting background as a product manager and now an entrepreneur. This time I'm getting to know Mark Geller ( LinkedIn , @markgeller ).

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

OCTOBER 30, 2010

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Social networks. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a result, being an entrepreneur in now within the financial reach of almost everyone. Sales and marketing costs. Wages and benefits.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

MARCH 21, 2015

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 101

Search Engine Optimization Content Social Network Google 101

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

NOVEMBER 17, 2014

Your strategy today should be to define and excellently prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away. Find customers, partners and channels early. Get out there personally and find that first customer.

Startup 101

Startup Search Engine Optimization Social Network Customer 101

Startup Professionals Musings

FEBRUARY 18, 2015

To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Diamandis and Steven Kotler. Marty Zwilling.

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

JUNE 9, 2013

Your strategy today should be to define and excellently prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away. Find customers, partners and channels early. Get out there personally and find that first customer.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

Startup Professionals Musings

OCTOBER 6, 2013

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Report 98

Report Search Engine Optimization Startup Google 98

Startup Professionals Musings

AUGUST 20, 2013

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

OCTOBER 14, 2017

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 56

Search Engine Optimization Content Social Network Google 56

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a result, being an entrepreneur in now within the financial reach of almost everyone. Sales and marketing costs. Wages and benefits.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

AUGUST 30, 2012

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 85

Search Engine Optimization Content Social Network Google 85

Startup Professionals Musings

MAY 28, 2011

Every startup fears that one angry and unfair customer who can jeopardize the business by a SCREAMING post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Web 93

Web Search Engine Optimization Content Social Network 93

Startup Professionals Musings

AUGUST 31, 2011

Openness is part of the business culture of entrepreneurs and technology centers around the world. No competitors” may mean no market (give up now), or customers are happy with alternatives (keep their car rather than ride the new fast train). Time is your biggest enemy, and customer feedback is your biggest ally.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM).

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

AUGUST 10, 2010

Openness is part of the business culture of entrepreneurs and technology centers around the world. No competitors” may mean no market (give up now), or customers are happy with alternatives (keep their car rather than ride the new fast train). Time is your biggest enemy, and customer feedback is your biggest ally.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

DECEMBER 5, 2010

No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

FEBRUARY 25, 2010

Your strategy today should be to define and excellently prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away. Find customers, partners and channels early. Get out there personally and find that first customer.

Startup 48

Startup Search Engine Optimization Social Network Customer 48

Startup Professionals Musings

FEBRUARY 12, 2011

This will allow more effective search engine optimization within foreign markets. Use local affiliate networks Online affiliate marketing is a well-established sales channel for many businesses. Apart from the large global affiliate networks, there are many others operating solely within regional markets.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Use the social networks, like Twitter, to ‘pull’ in the business. Many now skip the separate static website.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a result, being an entrepreneur in now within the financial reach of almost everyone. Sales and marketing costs. Wages and benefits.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs. Administrative specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. Yet I’m seeing another critical group of entrepreneurs, self-employed specialists, who are a growing part of this new “ entrepreneurial revolution ” that I discussed a couple of weeks ago. Many of these new entrepreneurs were regular employees a few years ago.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 91

Blogging Search Engine Optimization Services Writing 91