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Invoca Launches Certification Program

socalTECH

Santa Barbara-based Invoca, which develops artificial intelligence powered, sales conversation tools and call tracking products, says it is launching a certification program for its agency customers. The company said the new program is free.

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HG Data Becomes HG Insights

socalTECH

Santa Barbara-based HG Data , which has been developing software that helps companies understand the technology stack their operations depend on, has rebranded itself as HG Insights , and launched a new platform it calls the HG Insights Platform.

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Invoca Trumpets Enterprise Growth

socalTECH

Santa Barbara-based Invoca , the developer of call tracking software for the lead generation market, said this week that it has seen what it says is record growth in enterprise customers. The company did not disclose any finances, but said it has seen its enterprise customers grow by 375 percent since 2013.

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The Changing Venture Landscape

Both Sides of the Table

Our fund (Upfront Ventures) recently returned >1x an entire $200 million fund just selling small minatory in secondary sales while still holding most of our stock for an ultimate public market exits. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts.

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Interview with Skyler Lucci, HeyTutor

socalTECH

Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors. The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. The second part, is our matching technology.

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Interview with Jason Lehmbeck, Datapop

socalTECH

What our technology platform does, is determines what about a marketer's offers that will matter to the consumer. That's based on insights into the customer and product, so that we can build relevant, optimized, geotargeted, and customized ads that will engage consumers. They're a local team out of Santa Barbara.

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Streamlining The Sports Recruiting Process with FieldLevel

socalTECH

We spoke with co-founder Brenton Sullivan about the company''s platform, and how it''s hoping to transform the athletic recruiting process. Brenton Sullivan: What we are is a private social network and platform for coaches to connect with each other, to exchange information on athletes. What''s the idea behind FieldLevel?

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