Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 104

Marketing Demand Startup Customer 104

Tech Zulu Event

JUNE 25, 2015

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

APRIL 24, 2009

We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. BASSETT Executive Search Solutions (www.BassettSearch.com) The confidential source for executive talent -- serving emerging growth company clients in the high tech, new media, entertainment and consumer industries.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MARCH 27, 2009

We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. customer relationship marketing programs designed to preserve your core revenue. tech, new media, entertainment and consumer industries. Silicon Valley Bank (www.svb.com). Helping entrepreneurs succeed. innovation.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 55

Marketing Startup Demand Customer 55

socalTECH

MARCH 24, 2010

Plus, we provide all of the back end fulfillment--it's soup to nuts--from manufacturing, to fulfillment, to customer service. We've got a suite of on-demand, manufacturing tools which means they never have to spend money upfront. There's a convergence between the paradigm of the music business, and the business of social media.

Van Nuys 191

Van Nuys Tech Coast Angels Startup Web 191

Tech Zulu Event

OCTOBER 21, 2011

Hollywood and Silicon Valley converged over coffee at the Ritz Carlton Hotel in West Los Angeles for the Digital Hollywood conference to find out what studios and techies are all buzzing about. The conference brings about panelists from across the platforms in film, television, new media and tech.

West Los Angeles 61

West Los Angeles Netflix Digital Hollywood Hollywood 61

SoCal Delicious

SEPTEMBER 19, 2012

If a person from outside Los Angeles is a fan of the city, dig a little and you’ll probably find that they like it for the celebrities, Hollywood not LA. Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). This is a whole new "generation 2.0" Register Now! Be extra productive.

Los Angeles 50

Los Angeles Company Companies Angel 50

LATechDigest

OCTOBER 26, 2016

Cornerstone on Demand brought together the area’s best & brightest for its fourth annual LA Tech Summit , once again hosted at the Fairmont. mitchlasky re: #techla "I feel more at home here… LA's biz culture, the fluidity b/t media & tech is unique" #latechsummit pic.twitter.com/OuYnCoIZiH.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

SoCal Delicious

OCTOBER 8, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44