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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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LiveXLive Acquires Gramaphone Media

socalTECH

Los Angeles-based livestreaming and podcasting company LiveXLive Media announced this morning that it has acquired Gramaphone Media, an artist and brand development company which was founded and is led by Eshy Gazit. Financial details of the acquisition were not announced. The business will continue to be led by Gazit.

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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

You will not fundamentally change consumers media consumption habits. You need to segment your audience and find a way to get your highest quality customers over to O&O (owned & operated) inventory where you can get higher CPMs, sell merchandise and capture more customer information. ” Guess what, Hollywood.

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Google Aims At Hollywood With LA Cloud Services Move

socalTECH

In a move designed to attract more customers from the media and entertainment industry, Google said this week that it will be opening up a new Los Angeles cloud region to its cloud computing platform, Google Cloud.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. What is FilmBreak?

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CityGrid Media Launches APIs

socalTECH

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers.

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Encompass Digital Media Buys Ascent Media's Content Distribution Business

socalTECH

Los Angeles-based Encompass Digital Media said today that it is in a definitive agreement to acquire the global content distribution business of Ascent Media Corporation. The deal is worth approximately $120M, split between $113M in cash plus assumption of debt obligations worth approximately $7M. Wasserstein & Co.

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