socalTECH

AUGUST 12, 2014

If you''re a large, Hollywood studio, how do you tap into the energy and ideas of the startup community? to hear about how the program is both helping the studio tap into the energy and ideas of the startup community, as well as helping those startups find new customers in the media and entertainment business. Warner Bros.

Startup 159

Startup Technology Hollywood Media 159

Tech Zulu Event

NOVEMBER 11, 2013

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

JUNE 25, 2015

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

MAY 17, 2017

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. I hate to say it, but influencers, who really are the ones driving volume, traffic, and revenues, are not being treated well by the platforms.

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

AUGUST 29, 2014

For example, if you are watching the World Cup streaming from ESPN or your favorite WB show, you can grab your favorite moments and share them across any medium, whether that''s a chat platform, Snapchat, or anywhere. Who are your customers? Mauhan Zonozzy: Our end user is the consumer, but our customers are media companies.

Content 113

Content Los Angeles Seed Funding Hollywood 113

Both Sides of the Table

NOVEMBER 11, 2013

If you choose your name well and it represents what your customers value in you then it will be memorable, differentiated and meaningful. Be open & transparent (mimicking the greater social order changes that have come with blogs & social media). We have also hired Kyle Taylor to run platform services as his full-time job.

Venture Capital 324

Venture Capital Startup Blogging Platform 324

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. Who are your customers? What is NowLive all about?

Paramount 187

Paramount Entertainment Hollywood Content 187

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

AUGUST 30, 2011

Westlake Village-based Row 44 , the supplier of in-flight entertainment and broadband equipment to the airline industry, said Tuesday that it has partnered with MLB Advanced Media , to deliver live streaming video and audio in-flight. The deal will tsream that video to passengers' smart phones, laptops, tablets, and other Wi-Fi devices.

Westlake Village 174

Westlake Village Entertainment Platform Media 174

Both Sides of the Table

APRIL 17, 2010

They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email. The company’s analytics comprehensively monitors customer behavior over multiple networks, including location-based mobile networks. We’re excited to work with them. Watch this space.

Company 276

Company Companies Startup Southern California 276

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. and why social is so important in today''s content world.

Downey 215

Downey Content Help Startup 215

socalTECH

JANUARY 27, 2011

We started internationally, and built out our international platform first, and rolled it back into the U.S. To build out our technology and ad serving platform, we made the investment and acquisition around a video ad server, with a strategic investment in Redlever for branded entertainment, and the acquisition of Joost's assets.

Santa Monica 149

Santa Monica Content Platform Networking 149

Tech Zulu Event

AUGUST 21, 2013

To immerse themselves in the culture where their potential customers are actively involved = YouTube. Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. These fans have a personal relationship with the stars unlike traditional Hollywood. You have to be there to appreciate it.

Conference 99

Conference Hollywood eHow Content 99

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

OCTOBER 14, 2008

Ian Rogers is the CEO of Topspin Media (www.topspinmedia.com), a venture backed, Santa Monica-based startup developing web applications for the music industry. What's the idea behind Topspin Media? To me, that's the tip of the iceberg in terms of really interesting types of creative platforms for artists.

Media 100

Media Yahoo Startup Tool 100

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 100

Startup Advertising Marketing Platform 100

Tech Zulu Event

OCTOBER 21, 2011

Hollywood and Silicon Valley converged over coffee at the Ritz Carlton Hotel in West Los Angeles for the Digital Hollywood conference to find out what studios and techies are all buzzing about. The conference brings about panelists from across the platforms in film, television, new media and tech.

West Los Angeles 61

West Los Angeles Netflix Digital Hollywood Hollywood 61

Both Sides of the Table

APRIL 15, 2010

I talked about the platform moves of Twitter and why it should be expected. Message of the week (from Fred Wilson) – “don’t fill cracks&# but innovate in new ways with the platform. TweetPhoto - Real-time photo sharing platform. It’s core platform stuff. No big surprise. PLUS RELATED FUNDING ….

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

SEPTEMBER 19, 2011

With nearly 25 million customers using Netflix it’s clear that everyone will have an opinion on this. Right now they’re the leading platform for streaming movies. As Dan Frommer pointed out, all of the news reports on Netflix said that they had lost 1 million customers from their recent price increase.

Netflix 329

Netflix Evite Pricing Hulu 329

Tech Zulu Event

SEPTEMBER 23, 2013

Sellbot, an e-commerce platform for sellers made by USC graduates Michael and Payam Ahdoot, took home the grand prize of $25,000. Sellbot helps online sellers sell through multiple platforms. In the end, 3 startups were awarded prize money for their spectacular business ideas. The event ended with three final panels.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Tech Zulu Event

OCTOBER 3, 2012

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109

Screening Content CTO Hire Platform 109

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Where do those videos get distribute?

Networking 150

Networking Search Engine Optimization Product Startup 150

Tech Zulu Event

MARCH 7, 2010

Discover the what the future holds for you and this game changing media platform. Keynote: Jordan Rohan, Managing Director of Equity Research, Internet and Digital Media, Thomas Weisel Partners 9:30am: Keynote Panel: The State of Mobile: The Economics Of Critical Mass? Krishna Subramanian, Co-Founder, Mobclix.

Mobile 40

Mobile Media Case Study Advertising 40

socalTECH

JUNE 15, 2011

We caught up with CEO Eric Frankel this week to talk about the firm, his decision to go from the comfortable world of Hollywood as President of Warner Bros Domestic Television Distribution, to a startup, how the firm is using the cloud to power it service, as well as where the firm is going next. How did the company come about?

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 55

Marketing Startup Demand Customer 55

socalTECH

MARCH 24, 2010

Plus, we provide all of the back end fulfillment--it's soup to nuts--from manufacturing, to fulfillment, to customer service. There's a convergence between the paradigm of the music business, and the business of social media. There are lots of custom merchandise sites out there--how do you compete?

Van Nuys 191

Van Nuys Tech Coast Angels Startup Web 191

Both Sides of the Table

FEBRUARY 26, 2016

The old saying in Hollywood is that “It’s not what you know but whom you know” but the truth is always more deceptive and the tech industry is a lot more susceptible to this notion than you may think. So Troy and Lady Gaga were amongst the earliest artists that turned to social media and tech platforms to break out.

Mentor 150

Mentor Venture Capital Marketing Product 150

socalTECH

NOVEMBER 6, 2008

Who are your typical customers--it sounds like many of them are in the youth market? It's a great testament to the management team, that we've been able to gain traction among big strategic partners, such as carriers and the major Hollywood studios. Finally, we have Spyglass Ventures, a smaller, digital media focused fund here.

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! Savannah Peterson – Shapeaways , the social platform for 3D printing. Joergen Aaboe – Momentfeed , combining life foot traffic with reduced customer acquisition costs.

Entertainment 99

Entertainment Google Entrepreneur Course 99

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). This is a whole new "generation 2.0" Register Now! Be extra productive.

Los Angeles 50

Los Angeles Company Companies Angel 50

Both Sides of the Table

FEBRUARY 15, 2011

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. In my LA I often see computer screens open with entrepreneurs talking about digital media. If you hit a groove on funding and customer growth it does become a challenge to ramp quickly. Los Angeles.

Venture Capital 313

Venture Capital Southern California Google Startup 313

SoCal CTO

DECEMBER 1, 2010

Hollywood has even made a movie about the founding of Facebook that glamorizes startup life instead of showing what it really is: a day in day out marathon of work with very little glamor. No Business Plan Survives First Contact With A Customer – The 5.2 Your First Iteration of an Idea Will Be Wrong. This doesn’t make sense.

Technical Review 175

Technical Review Startup Product Technology 175

SoCal CTO

JANUARY 5, 2011

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Both Sides of the Table

OCTOBER 19, 2010

Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. This is where the digital media puck is going. Michael Ovitz , the co-founder of CAA will be the keynote speaker. The device itself will have no storage.

Content 386

Content Google Media Hulu 386