Remove Customer Remove Hollywood Remove Media Remove Mobile
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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

You will not fundamentally change consumers media consumption habits. For the first time in history content producers can build a direct relationship with views through subscribers, email addresses and mobile phone number. But here’s what Silicon Valley doesn’t get about Hollywood. ” Guess what, Hollywood.

Hollywood 374
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CityGrid Media Launches APIs

socalTECH

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers.

Insiders

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Jetpack was founded in 2009 by digital media veterans Marc Brown, Chris Tragos and Kevin Woolery.

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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

Sometimes that’s venture capital generally (like last year’s conversation with Reid Hoffman ) and sometimes it’s in a space where I’ve invested (like mobility and city innovation with Bird’s Travis VanderZanden , one of our portfolio founders.) We would argue that our movies are world-class movies, just designed entirely for mobile.”

Content 244
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10 Marketing Rules to Command Customer Attention

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Customer 100
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339
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Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. 7083 Hollywood Blvd., Hollywood, CA 90028. A City of Angels: How Social Media is Bringing LA Closer to Utopia. 9:00-9:30am. 2:30-3:30pm.