socalTECH

DECEMBER 4, 2020

It's a talent marketplace that connects marketers with customers, from big boys like Netflix, to startups like Allbirds, and all kinds of other companies. How did you solve the problem that marketplaces have of supply and demand? The challenge we found, again and again, is that it's really hard to hire the best marketing talent.

Commerce 113

Commerce Marketing Southern California Netflix 113

Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Ariel understood her customer?—?the So Why Does This Matter? the modern buyer of home products?—?better

Product 296

Product Course Customer Custom 296

socalTECH

JUNE 13, 2019

I saw that, if you build a good product that customers love, that people love to use, how you need to market it, how you need to run that project, and so forth. That's when it clicked for me, realizing that for some reason, everything online is on-demand. It started to feel like the Matrix to me. That's the idea that sparked Pluto TV.

Startup 124

Startup Content Demand Netflix 124

Startup Professionals Musings

MAY 26, 2019

I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions. Don’t demand or assume immediate and certain answers.

Competition 73

Competition Organization Customer Custom 73

Both Sides of the Table

NOVEMBER 4, 2010

In a world where we’ve seen newspapers crumbling, record labels struggling and Blockbuster imploding and making way for the rise of Netflix it seems kinda intuitive to most of us but we can’t quite place why this happens. So the startups tend to focus on totally new customers. Incumbents feel threatened. They can’t.

Startup 376

Startup Framework Marketing Customer 376

Tech.Co

FEBRUARY 8, 2019

Spotify’s big competitors, Pandora and Apple Music, might all have the same music, but they don’t have podcasts to attract customers. Not for nothing, Spotify’s CFO is the former CFO of Netflix, another streaming service that is betting big on owning an entire content pipeline.). First: better differentiation.

Acquisition 124

Acquisition Media News Platform 124

Startup Professionals Musings

NOVEMBER 23, 2018

Then when market demand slows, you are not able to react in time. For example, Blockbuster was so busy expanding its hugely profitable video rental business, adding stores at a breakneck rate, that it failed to really take notice of new entrants like Netflix with no late fees, Redbox automated kiosks, and video on demand.

Resource 82

Resource Netflix Demand Examples 82

Startup Professionals Musings

OCTOBER 9, 2015

The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Build your own marketplace platform.

Startup 98

Startup Platform Pricing Netflix 98

Tech Zulu Event

FEBRUARY 27, 2013

Everything from Skyfall in a packed auditorium on opening night to It’s a Wonderful Life on Netflix to Ponyo in an art house on a small screen. Theater owners love us because we bring them new customers without having to pay any setup fees, monthly fees, or monthly minimums. We provide movie deals to our customers 24/7.

Help 91

Help Netflix Research Screening 91

socalTECH

MARCH 1, 2013

I was selling products to Live Nation, Demand Media, Kelly Blue Book, Rovi, and the Screen Actors Guild. We provide full service, digital distribution and video-on-demand to iTunes, NetFlix, Hulu, Comcast, cable VOD, Time Warner, Cox, Dish Network, and AT&T. Lots of them were in online media and entertainment.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

InfoChachkie

JANUARY 5, 2015

This is analogous to asking Netflix for a discount because you never use its recommendation engine. At Citrix, GoToAssist customers would occasionally ask if they could just pay for our screen-sharing functionality because they didn''t intend to use the product''s other features, such as reporting and session recording. Price = Value.

Pricing 100

Pricing Product Startup Customer 100

Startup Professionals Musings

MAY 31, 2017

I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions. Don’t demand or assume immediate and certain answers.

Competition 50

Competition Organization Customer Custom 50

socalTECH

MARCH 12, 2013

The company--which is in the business of operating a content delivery network (CDN) to accelerate the delivery of web graphics, multimedia, applications, and more to end users-- recently disclosed it more than doubled its revenues in 2012, and has grown to over 230 employees--all due to a huge amount of demand for CDN services by its customers.

CTO Hire 248

CTO Hire Content Networking Web 248

Both Sides of the Table

FEBRUARY 24, 2016

Public Storage is the Blockbuster Video of their industry and we set out to build Netflix. In just one year we captured 2% of all new customers in NYC who wanted to store household items other than furniture. First, customers in these new markets didn’t want to buy in “bins” and they demanded furniture.

Startup 150

Startup Pricing Marketing Product 150

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). It is Blockbuster video in the dawn of Netflix. What price will your customer ultimately accept?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

OCTOBER 21, 2011

The entire film industry seems to be on board with Ultraviolets new concept of giving customers a digital library of the films they purchase. When Netflix moved their model to more online streaming availability and packaging, away from physical DVD mailing, many panicked. To give consumers comfort in streaming.

West Los Angeles 61

West Los Angeles Netflix Digital Hollywood Hollywood 61

socalTECH

APRIL 10, 2012

Think of it like Netflix. That's just an example I pulled out of the air, but we think we'll be more responsive to our customers than a traditional airline. We don't peak and valley with demand. They'll get access to our very first two planes, and our earliest routes. When you fly one of them, get you get another.

Startup 240

Startup Mentor Technical Review Santa Barbara 240

Berkonomics

NOVEMBER 27, 2019

Call it the Netflix effect. Can you convert your model without losing your customer base? Email readers, continue here…] So, the conclusion is that most every business can take advantage of continuing, recurring revenues from its customer base. The massive shift in revenue models in recent years.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

Both Sides of the Table

MAY 1, 2014

The second is that the retailers were constrained by their high costs of local real estate and service staff relative to the costs of centralized warehouses where goods could be stacked high, sorted by robots, managed by RFIDs and then shipped via overnight to eager, cost-conscious customers across the US. 10x the experience. .”

Technical Review 380

Technical Review Software Review CTO Hire Startup 380

Tech Zulu Event

SEPTEMBER 10, 2012

Further, growing familiarity of video from streaming applications such as Netflix and YouTube and real-time video service Skype were driving the consumerization of video and BYOD expectation to the workplace. We even have the ability to run in partner or customer own data centers where desired.

Cloud Computing 65

Cloud Computing Software Platform Startup 65

Frank Addante

JUNE 4, 2006

We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. StrongMail’s software ensures reliable and timely delivery of their critical customer communications. SMS, MMS, Instant Messaging, etc.)

Startup 40

Startup Venture Capital Email CTO Hire 40

Startup Professionals Musings

JULY 2, 2010

Hulu is a popular website offering streaming video of TV shows on demand in the United States, and movies from NBC, Fox, ABC, and other studios. Hulu is for TV what NetFlix is for movies, but its growth has been dropping off sharply. Video is one of the ways to deliver customer value, but it is not THE value, per se.

Hulu 84

Hulu Social Network Blogging Netflix 84

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Writing 356

Writing Startup Ideas Summary 356

SoCal Delicious

OCTOBER 8, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Entrepreneurs love being around other entrepreneurs, and thats driving demand toward the beach," says Mr. Miller. Back to Top « Customer Service.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

JANUARY 13, 2016

Founded in Los Angeles by Latinos to address the growing demand for short-form online video for Millennials it is probably single-handedly improving the diversity of the tech industry as the employee base is overwhelmingly Latino and proud. In long-form online video, companies were also broad in nature: Hulu, Netflix, Amazon and Apple TV.

Company 150

Company Companies Netflix Content 150