TechCrunch LA

OCTOBER 28, 2020

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

Marketing 265

Marketing Netflix Services Company 265

Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136

Customer Custom Sales Social Media 136

TechEmpower

JULY 24, 2023

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Develop 520

Develop Development Technical Review SEO 520

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. Strive for breathtaking design, as well as function. Build a great team and nurture them.

Marketing 157

Marketing Design Entrepreneur Ideas 157

SoCal Tech Calendar

JANUARY 23, 2019

Thursday, January 24, 2019 -- TCVN Program: Customer Development. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area. Who is your customer? See [link] (more)

TCVN 100

TCVN Custom Development Customer Custom 100

socalTECH

FEBRUARY 21, 2014

Can''t find a good designer? A new, San Diego startup, Launchsite , has a new online marketplace and service which aims to help you find a website designer--by letting you post your website project, and getting three website concepts presented to you to pick from. designer market marketplace project website design launchsite'

Design 212

Design Help Sample San Diego 212

Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 123

Customer Custom Technical Review Examples 123

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 177

Marketing Buzzfeed Guide Platform 177

Startup Professionals Musings

OCTOBER 10, 2021

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

Customer 117

Customer Custom Technical Review Product 117

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

DECEMBER 24, 2017

Sansar™ , announced the launch of a fashion market for user-created avatar clothing, opening new creative and entrepreneurial opportunities for users. In addition, Sansar has launched a first-of-its-kind integration with Marvelous Designer , the fashion design software by CLO Virtual Fashion Inc.

Marketing 160

Marketing Design Customer Custom 160

Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

Patents 156

Patents Pricing Ideas Marketing 156

Tech.Co

MAY 16, 2024

In addition to the regular pressures of running a business in this climate, Black business owners have to contend with discriminatory lending practices from banking institutions and racial prejudices from buyers – with a recent report revealing that 76% of Black business owners claim they’ve experienced racism from a customer.

Design 222

Design Commerce Entrepreneur News 222

socalTECH

NOVEMBER 30, 2015

Los Angeles- and London-based MakieLab , one of the companies out of Disney's recent Disney Accelerator class, started shipping its Disney-themed, custom 3D printed dolls on Friday, with clothing and designs from Disney properties. READ MORE>>.

Design 100

Design Class Los Angeles Customer 100

SoCal Tech Calendar

APRIL 22, 2019

Thursday, April 25, 2019 -- Navigating the Green Rush: Canna Advertising, Marketing and Branding. Hear from stand-out canna brands and marketers as they discuss what to know when launching campaigns to reach customers and partners. See [link] (more)

Advertising 100

Advertising Marketing Design Customer 100

Both Sides of the Table

NOVEMBER 23, 2010

I recently wrote a post about design simplicity where I encouraged technology design teams to think about “designing for the novice, configuring for the pro&# users. I’ve seen this “error of iteration&# occur many times in software designs. But they’re missing the design iteration concept.

Design 284

Design Product Screening Examples 284

SoCal Tech Calendar

JUNE 6, 2019

Wednesday, June 12, 2019 -- DigiMarCon West 2019 - Digital Marketing Conference and Exhibition. Hear from some of the most audacious and thought provoking speakers in the digital marketing industry. DigiMarCon West 2019 is your chance to. See [link].

Conference 100

Conference Marketing Santa Monica Los Angeles 100

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

MARCH 5, 2021

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Customers and employees are the new stakeholders for every business. For every startup, a key step is to design a resilient organization from the start. Stakeholder power.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

DECEMBER 2, 2016

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences. Stewart and Patricia O’Connell.

Customer 94

Customer Custom Design Oracle 94

SoCal CTO

OCTOBER 6, 2011

His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I’m going to take that thought out into the field and validate it with my customers." Customer Validation 101. Either: "That’s interesting. billion dollar mistake.

Customer 227

Customer Custom CTO Coach Startup 227

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers. Practice continuous bar-raising for your talent pool.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 100

Customer Custom Social Media Training 100

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

APRIL 3, 2014

The startup, lets consumers order flowers from local florists and designers, instead of generic mass marketers, and is one of the companies out of MuckerLab. The startup, lets consumers order flowers from local florists and designers, instead of generic mass marketers, and is one of the companies out of MuckerLab.

Marketing 164

Marketing Southern California Commerce Design 164

Both Sides of the Table

NOVEMBER 22, 2010

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325

Design Startup Web 2.0 Tips 325

socalTECH

MARCH 18, 2013

Carlsbad-based radio frequency chip designer MaxLinear reported a win in Latin America this morning. According to the company, its silicon tuner-demodulator device has been selected by an un-named OEM for use in a new, hybrid satellite plus terrestrial set-top box for the Latin America pay TV market. READ MORE>>.

Design 157

Design Report Customer Custom 157

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

Customer 94

Customer Custom Social Media Startup 94

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

OCTOBER 17, 2020

The hurricanes in the Gulf, the wildfires in California, and the monsoon floods around the world, all suggest that real opportunities for change are needed in climate control, forest management, and building design. Usually, people pay to relieve pain before buying luxury items. When the world gets smaller. The impact of global instability.

Customer 167

Customer Custom Startup Outsource Development 167

Startup Professionals Musings

DECEMBER 25, 2015

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Don’t assume that early input is adequate.

Design 61

Design Product Customer Custom 61

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 131

Customer Custom Social Media Training 131