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Sonos Opens First Retail Storefront, In New York City

socalTECH

Sonos--which has dabbled in retail with its "acoustic gallery" along La Brea in Los Angeles-said the company used thousands of pounds of sheetrock and beveled glass to create its listening rooms, which are all furnished with unique furniture, custom lighting, and different design aesthetics. READ MORE>>.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. A negative customer acquisition cost!

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Talk Like An 8th Grader When Pitching Investors

InfoChachkie

Photo courtesy of Santa Barbara Independent’s recent Techtopia Issue. You must also place yourself in the shoes of other uniformed and indifferent stakeholders, including: customers, partners and suppliers. People care about salving their pain, not the origin, design and composition of the painkiller.

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8 Startup Lessons From “The Founder” Movie

InfoChachkie

As a Professor at UC Santa Barbara , I constantly battle Hollywood’s stereotype of the rapacious, maniacal businessperson, by teaching my students that Honesty is a competitive advantage. Challenge the status quo and improve and innovate upon it, even if customers currently accept substandard offerings.

Startup 100
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Fixing Tech’s Gender Problem Starts With Company Culture

InfoChachkie

Despite men's inroads into software development, many women continued to make significant contributions in the field of software design until the early 1970's. For instance, Margaret Hamilton’s work for NASA during the 1960's resulted in Apollo’s on-board guidance software and served as the foundation for ultra-reliable software design.

Company 100
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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

The Lean Startup approach dictates that successful customer development is an iterative process. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley. My definition of a startup is, ‘a temporary organization designed to search for a repeatable and scalable business model.’

Startup 229
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Create An Industry Alliance Entrepreneurs: Need Friends On The Startup Playground

InfoChachkie

In early December of 1818, Jose de la Guerra devised a brilliant plan to thwart the French pirate Hippolyte de Bouchard who was lurking off the coast of Santa Barbara, contemplating an attack. We hosted an annual user conference in Santa Barbara, attended by a couple hundred of the world’s top surgeons.