Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Marty Zwilling.

Media 95

Media Framework Social Media Metrics 95

Berkonomics

APRIL 8, 2021

Retail or end user web sites aren’t even noticed by potential users or customers without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment of going viral that makes all the difference between failure and success.) Well-tuned metrics are an absolute must. Fifth: reaction.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Marty Zwilling.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Marty Zwilling.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Marty Zwilling.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

SEPTEMBER 6, 2014

“Your values as you create a startup are the key to creating an enviable culture that attracts more customers,” says Ann Rhoades in her book Built on Values. I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results. You are on the outside what you are on the inside. Input = output.

Startup 101

Startup Tips Education Customer 101

Startup Professionals Musings

OCTOBER 18, 2010

Assess and commit the resources required. This is the time to get creative, run pilot projects to look at ROI, and educate the whole team on objectives and activities. Implement metrics and analytics. You can’t manage what you don’t measure. Companies now have to communicate, rather than just pontificate.

Social Media 95

Social Media Media Startup Blogging 95

Tech Zulu Event

NOVEMBER 10, 2013

You always want perfect data on what customers are doing. But what does the customer physically do at the theatre when they’re there and making a choice? When you spend large chunks of time (and resources) looking at data, you begin to wonder what you’re watching and what information is really worth gathering.

Product 87

Product Fandango Design Startup 87

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Still it’s better to be forewarned than to be caught off guard, with no Plan B or resources to pivot.

Product 86

Product Marketing Education Examples 86

Startup Professionals Musings

JUNE 11, 2013

On a regular basis, at least once a quarter, you need to take a hard look at all your key metrics. Improve customer service. Make sure all employees are empowered to provide the same customer service they would want for themselves and their own business. Quarterly business reviews. Quality improvements.

Startup 93

Startup Tips Entrepreneur Metrics 93

Startup Professionals Musings

NOVEMBER 7, 2011

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 90

Customer Custom Services Pricing 90