Berkonomics

FEBRUARY 25, 2021

Interview potential customers, hold focus groups, meet with existing customers. Attend trade show education sessions. Create, change, throw out, tweak or put more resources behind those efforts or campaigns that are working. The first rule of marketing and positioning is to listen to the marketplace. Hire consultants.

Marketing 156

Marketing Metrics Education Resource 156

Startup Professionals Musings

JANUARY 23, 2021

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. What is your resource constraint mindset and action plan today?

Startup 164

Startup Resource Entrepreneur Competition 164

Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

JULY 23, 2023

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96

Startup Education Ideas Customer 96

TechCrunch LA

JUNE 16, 2020

Ksenia Yudina initially founded the company to provide financial planning and services to lower- and middle-class families looking for ways to start saving for their children’s education, she said. “To me the investment in UNest is a great opportunity to help my community.

Services 235

Services Capital Draper Education 235

Tech Zulu Event

APRIL 10, 2013

Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. It’s the same effect you want on your customers.

Customer 97

Customer Custom Training Services 97

Startup Professionals Musings

OCTOBER 23, 2021

This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain. That means educating targeted supporters is key, even before you start to sell. Selling too early triggers customer defenses and drives them away.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

NOVEMBER 7, 2011

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 90

Customer Custom Services Pricing 90

Startup Professionals Musings

NOVEMBER 4, 2020

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 166

Startup Education Ideas Customer 166

TechCrunch LA

APRIL 21, 2021

So in its first years of existence, Welcome Tech has focused on building out a platform that provides educational resources, information and services that “they need to thrive in a new country.” Big banks rush to back Greenwood, Killer Mike’s Atlanta-based digital bank for underrepresented customers. the company says.

Platform 299

Platform Resource Services Capital 299

Startup Professionals Musings

JUNE 25, 2022

What resources do you have, skills and functions, and what do you do best? Assess customer demand. Do customers really need what you want to do, or might they see it as “nice to have?” Providing minimal resources. What personal support resources are available? Education and training roadblocks.

Startup 115

Startup Resource Training Ideas 115

TechCrunch LA

DECEMBER 18, 2019

Meet GIGXR , the new owner of all of the assets of Pearson Immersive Learning Group , a subsidiary of the education and media publishing giant, Pearson. Whether on the assembly line or in human resources training, companies are turning to virtual and augmented reality in ways that consumer buyers haven’t.

Training 100

Training Education Media Los Angeles 100

TechCrunch LA

OCTOBER 11, 2018

The city is one of the most dense conglomerations of Shopify customers with over 10,000 merchants using the company’s technologies in the greater Los Angeles area. Like Apple, Shopify is staffing its store with experts on the platform who can walk new customers or would-be customers through whatever troubleshooting they may need.

Los Angeles 205

Los Angeles Angel Commerce Tips 205

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

AUGUST 5, 2020

Entrepreneur Tony Hsieh , who founded Zappos, was passionate in his belief that he could “deliver happiness” to customers, before making a profit, through innovative moves like surprising 80% of customers with free overnight shipping. Consider your access to resources for startup efforts. He succeeded well in both.

Ideas 151

Ideas Entrepreneur Resource Knowledge Base 151

Startup Professionals Musings

DECEMBER 31, 2012

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 90

Customer Custom Startup Pricing 90

Startup Professionals Musings

AUGUST 18, 2021

Great entrepreneurs pride themselves on their ability to isolate opportunities that have minimal risk, by virtue of their trusted relationships, their own expertise, and access to resources. Don’t look to customers for breakthrough ideas. You now have many bosses, including partners, investors, and customers.

Entrepreneur 171

Entrepreneur Satisfaction Demand Customer 171

Berkonomics

AUGUST 7, 2014

Interview potential customers, hold focus groups, meet with existing customers. Attend trade show education sessions. Create, change, throw out, tweak or put more resources behind those efforts or campaigns that are working. The first rule of marketing and positioning is to listen to the marketplace. Hire consultants.

Marketing 176

Marketing Metrics Education Resource 176

socalTECH

AUGUST 18, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customers marketplace. Read the rest of Dave''s essay, Do you really want to be the first to market? READ MORE>>.

Marketing 153

Marketing Education Equity Resource 153

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In the idea stage, get customers involved with an engaging contest. Shared leadership (member and customer led). Shared risks (open capital).

Organization 126

Organization Social Media Examples Customer 126

Startup Professionals Musings

FEBRUARY 7, 2021

Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. Perhaps an innate business savvy is no longer a requirement for starting a successful business.

Technical Review 136

Technical Review Startup Social Media Satisfaction 136

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

Customer 89

Customer Custom Services High Tech 89

Startup Professionals Musings

APRIL 8, 2022

In order to be a successful entrepreneur, discipline is a must, and accept your new bosses as investors, partners, and customers. Fire your worst customers. We have all had customers who take advantage of us, to the detriment of other good customers. You can’t please everyone all the time. Consider it a waste of time.

Entrepreneur 117

Entrepreneur Startup Customer Custom 117

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

AUGUST 14, 2014

These and other efforts to be first over the years have led me to ask my current crop of CEOs as I serve on various boards, “Do you have the resources to evangelize the market, educate your potential customers, AND sell your product?” Even Apple rarely attempts this, with all its resources.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

Berkonomics

APRIL 14, 2016

And that includes potential customers as well as executives and employees. I recently sat in on a roundtable meeting in which the executive of a company stated his goal as “educate the world.” Email readers, continue here…] Note that “Educate the world” elicited little response until the group saw the financial goal.

Education 120

Education Metrics Course Resource 120

Startup Professionals Musings

JANUARY 6, 2023

For example, a while back a passionate entrepreneur approached me with an innovative solution for reducing world hunger, but hadn’t focused on the fact that hungry people often don’t have any money, and governments are not easy customers. Find market evidence of customers with means who are willing to pay for a solution.

Tips 80

Tips Startup Satisfaction Ideas 80

Startup Professionals Musings

MAY 21, 2023

Negotiate an advance from a strategic partner or customer. Find a major customer, or a complimentary business, who sees such value in your idea that they are willing to give you an advance on royalty payments to complete your development. Another common example is exchanging equity for legal and accounting support.

Startup 106

Startup Capital Equity Funding 106

Startup Professionals Musings

AUGUST 26, 2022

Assess your own resources as well as funding sources. In business, there will always be someone out there with more money, a better location, or more resources, ready to take your idea and squeeze you out. Many of the business plans I see are built around a dream, with idealistic costs, margins, and customer demand.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

NOVEMBER 18, 2020

Here are some key principles to consider in every case: Solve a significant problem for customers with money. Every sustainable business model has to attract paying customers and revenue, as well as provide something with significant economic or emotional value. They also offered an app to make the whole process simpler.

Platform 145

Platform Startup Social Media Customer 145

Startup Professionals Musings

APRIL 16, 2021

Richard Branson’s adventurer escapades are legendary, and Steve Jobs made new product presentations an experience, as well as a sales pitch and an education. Great entrepreneurs remember that great design motivates and excites customers, often even more than function. Customers buy from people, not companies.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. Customers buy solutions, not technology. Prototype your solution for customers, and discount friends and family.

Technology 127

Technology Marketing Social Media Customer 127

Southern California Edison Blog

NOVEMBER 9, 2020

The education sector tends to have limited resources dedicated to IT investments which can make it challenging for schools to integrate the network technologies and keep up with the latest advancements. Even so, schools are increasingly relying on cloud computing to store and handle data in lieu of managing data on local servers.

Networking 79

Networking Cloud Computing Education Resource 79

Startup Professionals Musings

SEPTEMBER 18, 2019

What resources do you have, skills and functions, and what do you do best? Assess customer demand. Do customers really need what you want to do, or might they see it as “nice to have?” Providing minimal resources. What personal support resources are available? Education and training roadblocks.

Startup 94

Startup Resource Training Ideas 94

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Still it’s better to be forewarned than to be caught off guard, with no Plan B or resources to pivot.

Product 86

Product Marketing Education Examples 86

socalTECH

NOVEMBER 26, 2018

However, most enterprises are overlooking an existing, in-house bank of computing resources--desktops and otherwise idle computers--which could help reduce the costs and give them more control over their cloud computing. We had an idea to recapture what we saw was a huge pool of unlimited corporate resources. Explain what Kazuhm does?

Cloud Computing 133

Cloud Computing Resource Startup Software 133

Startup Professionals Musings

JANUARY 6, 2019

This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain. That means educating targeted supporters is key, even before you start to sell. Selling too early triggers customer defenses and drives them away.

Startup 97

Startup Education Customer Custom 97