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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127
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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

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10 Key Business Founder Checks Needed Before The Plan

Startup Professionals Musings

Assess your own resources as well as funding sources. In business, there will always be someone out there with more money, a better location, or more resources, ready to take your idea and squeeze you out. Many of the business plans I see are built around a dream, with idealistic costs, margins, and customer demand.

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7 Rules for Savvy Customer Service Required Today

Startup Professionals Musings

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. People don’t want to speak to customer service reps. Higher education. Not so fast.

Email 339
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How to Promote School Network Scalability

Southern California Edison Blog

The education sector tends to have limited resources dedicated to IT investments which can make it challenging for schools to integrate the network technologies and keep up with the latest advancements. Even so, schools are increasingly relying on cloud computing to store and handle data in lieu of managing data on local servers.