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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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7 Reasons Why Every Business Leader Needs A Mentor

Startup Professionals Musings

After working many years in business, both in large companies as well as startups, I’ve realized that you can learn more from peers and mentors than from any formal education program. Mentoring supplements but doesn’t replace the need to continue education through industry conferences and networking.

Mentor 159
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You Need Customer Loyalty, Not Just Satisfaction

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

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8 Unpublicized Strategies From Serious Entrepreneurs

Startup Professionals Musings

Don’t look to customers for breakthrough ideas. Steve Jobs and Henry Ford are famous for their assertion that, contrary to popular belief, the customer isn't always right about what they want next. You now have many bosses, including partners, investors, and customers. There will be time for friends later.

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8 Entrepreneurship Principles For Anticipating Change

Startup Professionals Musings

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. It requires an attitude of self-education, versus an assumption that someone else will provide the education. Building a new business is not rocket science.

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6 Reasons Technical Expertise Does Not Make A Startup

Startup Professionals Musings

Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. Perhaps an innate business savvy is no longer a requirement for starting a successful business.

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6 Ideas To Recover From Business Resource Challenges

Startup Professionals Musings

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. Subtraction leads to simplicity, better usability, and easier education of your customers. Find new ways to augment. It’s still a hard road to success.

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