Remove Customer Remove Email Remove Satisfaction Remove Social Media
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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173
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5 Key Growth Initiatives In This Inflationary Economy

Startup Professionals Musings

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

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8 Habits You Need To Cultivate For Maximum Efficiency

Startup Professionals Musings

These days, with all the new technology, including smartphones and social media, many are convinced that multi-tasking is the answer. Yet there is more and more evidence that jumping tasks on every alert for a new email, text, or phone call actually decreases overall productivity.

Email 96
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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology.

Services 121
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7 Steps To Creating An Effective Personal Brand Today

Startup Professionals Musings

It’s been happening for some time, but business changes, accelerated by the recent pandemic, have highlighted the need for all of us to review our positions, image, and satisfaction at work. Don’t be limited by only non-real-time communications, implied with emails, texts, and online forums. Don’t be too humble.

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7 Ways to Keep Your Customers Begging for More

Startup Professionals Musings

For too many small businesses, customer service is still seen as a “burden.” The report also indicates that customer problem experiences continue to increase, up four percent to 54 percent since the last study. These days, relationships and online reviews are key drivers for over 80 percent of new customers.