Berkonomics

NOVEMBER 9, 2017

Email readers, continue here…]. Create social media posts with links to your site that drive search engine scores and increase search traffic. Keep your customer in mind. No need to race from unproven plan to large ad placement or social effort. So, what other benefits are there to niche marketing?

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Press 96

Press Entrepreneur Social Media Training 96

Startup Professionals Musings

JANUARY 13, 2020

Some entrepreneurs love to talk and produce videos, but hate to write anything down. Others send investors email and business plans in all uppercase or no punctuation. Message delivery must be customized for each investor. Effective communication requires real listening, as well as talking.

Entrepreneur 126

Entrepreneur Social Media Patents Mentor 126

Startup Professionals Musings

JUNE 14, 2021

Unfortunately the comments you don’t hear from customers, business partners, and peer leaders are the ones that do you the most damage. Don’t assume that team members and customers have the same familiarity with technical abbreviations that you do. Too much dependence on lingo and jargon.

Social Media 101

Social Media Examples Satisfaction Media 101

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business.

Marketing 91

Marketing Examples Startup Customer 91

Tech.Co

FEBRUARY 5, 2019

With the sudden death of its founder, Gerald Cotton, customers are owed an estimated $190 million due to a missing password only he knew. A huge amount of cryptocurrency is believed to be stored on a device that is now inaccessible, leaving customers in the dark as to what has happened to their funds. Earlier Troubles for QuadrigaCX.

News 159

News Customer Custom Commerce 159

Startup Professionals Musings

DECEMBER 5, 2018

In this age of constant change, I usually find myself writing about what has changed. Customers and peers still expect follow-up and timeliness. Today there are many more ways to make contact, including email, social media, and web site queries, yet a common complaint I still hear is that no one ever responds.

Customer 90

Customer Custom Social Media Satisfaction 90

Both Sides of the Table

MARCH 8, 2010

Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Much of my traffic is through referring websites and/or social media. Don’t just write a carbon copy of what somebody else is doing.

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

MAY 31, 2012

Today’s platform is built of people, including yourself, contacts, connections, and followers, who can amplify your message through social media and spread it to your target customers. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Startup 104

Startup Social Media Platform Blogging 104

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Twitter, by contrast, started as an open platform where people let anybody see what they were writing. People write their thoughts knowing that anybody else can see them. I’m now moving from the 101 basics into the business applications.

Social Network 235

Social Network Writing Tool Startup 235

Startup Professionals Musings

JULY 8, 2013

Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Platform 105

Platform Entrepreneur Startup Social Media 105

Berkonomics

JUNE 25, 2015

Sometimes this is called a white label strategy, because your customers offer your product as their own product, writing in their brand name on the blank label in your underlying offering. Email readers, continue here…] Basically, the company created software for online forums. Really, that’s a business?

Outsource 120

Outsource Social Media Commerce Writing 120

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

FEBRUARY 1, 2014

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Press 105

Press Social Media Startup Training 105

Startup Professionals Musings

MAY 20, 2017

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 55

Media Social Media Startup Training 55

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Both Sides of the Table

OCTOBER 22, 2010

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. As a teenager he experimented with writing & producing his own rap music and received a lot of feedback from elders that he had a talent with words.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

DECEMBER 17, 2012

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Training 93

Training Media Entrepreneur Social Media 93

Tech Zulu Event

NOVEMBER 11, 2011

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. This means more people sign up for your email list when you have the pop up box than when you don’t.

Blogging 83

Blogging Email Writing Sites 83

Startup Professionals Musings

DECEMBER 6, 2014

Some entrepreneurs love to talk and produce videos, but hate to write anything down. Others send investors email and business plans in all uppercase or no punctuation. Message delivery must be customized for each investor. Effective communication requires real listening, as well as talking.

Entrepreneur 107

Entrepreneur Angel Social Media Patents 107

Jason Nazar

AUGUST 15, 2013

Social Media. The Viral Loop / User Email. Helpful Resources about for Getting Referral Traffic : Top Blogs List (with email contacts). Social Media – Digg, Reddit, StumbleUpon, Del.icio.us, Twitter.This is a separate segment of referring traffic that warrants its own category. Search Engines.

Web 61

Web Social Media Content Sites 61

socalTECH

JUNE 30, 2009

I am someone who likes to interact with my Representatives and Senators, by way of writing letters, emailing, and what not. When I was listening, I made a point to try to do that, but when I did, I found I had to go to twenty sites to find the information I needed--whether that was to write a letter, send an email, or whatever.

Startup 100

Startup Writing Southern California Email 100

Tech Zulu Event

NOVEMBER 30, 2012

For years now, companies have been forced to choose between cumbersome, expensive Virtual Data Rooms and decentralized, unsecure email to manage their complex transactions. 25 Years of Writing Code. Jackson added, “FinTech has traditionally lagged behind the innovation that’s happening in other areas of enterprise software.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

Both Sides of the Table

APRIL 23, 2011

Back to regular writing this week so check back in. ESPN, Forbes, AOL were customers. Richard’s email address is public but it is hard to manage all the inbound cold emails. Social, Facebook, and Twitter referral is meaningful. Do you think the impact of social media is effecting Google’s search business? (42:00

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

MARCH 10, 2012

Cunningham’s current business, a marketing agency, Polar Unlimited in Toronto, had expanded in growth through the last decade by embracing social media and web 2.0. The first video was created in a couple weeks by the team back in 2009 with the intention of continuing to create great content for social media. “We

Startup 76

Startup Social Media Content Web 2.0 76

InfoChachkie

DECEMBER 10, 2012

The company posted a Show HN entry entitled, " We built a better solution for customer analysis and support.". Although social media news sites can be effective market validation tools, they are not without their downsides. The posting resulted in 40points and about 30comments. You definitely have a nice start. Hacker Downside.

News 198

News Sites Startup RSS 198

Both Sides of the Table

APRIL 17, 2010

The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email.

Company 276

Company Companies Startup Southern California 276

Jason Nazar

JANUARY 14, 2009

Social Media. The Viral Loop / User Email. Leave comments on their posts, link to them from your site… do that and when you approach them to write about you, you’ll find a welcomed reception. Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook. Search Engines.

Web 62

Web Social Media Content Sites 62

Tech Zulu Event

SEPTEMBER 22, 2012

From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In this article the focus will be on how to successfully attract media attention. Speaking of emailing, use the subject line to your advantage.

Press 97

Press Startup Technical Review Email 97

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about.

Blogging 373

Blogging Startup Writing Venture Capital 373

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value).

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 2, 2011

An inflated sense of financial well-being can result in sloppy budgeting and accounting as you write checks here and there without pause. Print advertising is expensive, but social media is free. Ask satisfied customers to spread the word on yelp, tripadvisor, Angieslist, etc., Customer service is free.

Startup 92

Startup Capital Blogging Ideas 92

Both Sides of the Table

MAY 25, 2013

In the original version of his post, Andy writes. I use social media. It’s hard for me to imagine that an entrepreneur who was waiting to see the CEO of their largest potential customer would leave if that customer were 20 minutes late. Many don’t return my emails on time. Agree whole heartedly.

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

SoCal Delicious

JANUARY 15, 2010

API call could handle shortening the URL for you, I prefer to create one before I post and add it as a custom field. Scroll down to the bottom of your post to a section called “custom fields.&# you should follow me on Twitter here and you should subscribe to my posts via RSS here or email here. Though a Bit.ly

RSS 29

RSS HTML JavaScript Doc 29

Both Sides of the Table

JANUARY 17, 2011

So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

MARCH 1, 2011

You should start by getting out and talking directly with customers as Bieber did. To the extent that you’re initially &# marketing&# it is really just evangalizing yourself, meeting key influencers, meeting customers, taking feedback, refining your product and winning people over. That’s broadcast not new media.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398