Startup Professionals Musings

OCTOBER 3, 2016

As a small business and startup advisor, I find that entrepreneurs often love to talk about their latest idea, but not their execution. For example, Elon Musk is recognized as a visionary entrepreneur, but his fortune and his impact has come from the great companies he has built, including SpaceX, Tesla Motors, and PayPal.

Entrepreneur 106

Entrepreneur Satisfaction Metrics Ideas 106

Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

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Metrics Technical Review Sales Customer 100

Startup Professionals Musings

JUNE 22, 2016

Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” That should make you wonder - how do you measure traction in a metric? Customers and investors alike measure traction by your formal advisors.

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Metrics Funding Startup Customer 57

Startup Professionals Musings

MARCH 22, 2023

There are many components of an ownership thinking strategy, but here are some of the key ones from my own perspective, as a mentor and advisor to aspiring entrepreneurs and new business owners: Willing to take smart risks which lead to long-term growth. More new, repeat, and loyal customers means career success.

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Startup Satisfaction Metrics Customer 111

Startup Professionals Musings

DECEMBER 12, 2022

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. True entrepreneurs love the tactical and problem solving challenges.

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Startup Training Entrepreneur Organization 137

Startup Professionals Musings

JULY 31, 2021

Most business managers preach that the key to success is holding employees accountable for actions, but I have found that successful entrepreneurs are all about holding themselves accountable. Usually these people think they are doing a great job, and are totally oblivious to their unhappy customers or cash drain.

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Startup Class Entrepreneur Coach 164

Startup Professionals Musings

SEPTEMBER 20, 2019

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Startup Professionals Musings

OCTOBER 13, 2021

As a long-time business consultant and investor, especially to entrepreneurs, I recognize your sparkle of vision , to build the ultimate world-changing product. I found these maladies summarized well in a new book, “ Radical Product Thinking ,” by entrepreneur Radhika Dutt. Hypermetricemia – metrics for everything.

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Metrics Product Yahoo Examples 133

Startup Professionals Musings

NOVEMBER 30, 2022

As an investor in startups, I most often see entrepreneurs who are technologists, or at least have a real passion for a specific product. While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part.

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Startup Professionals Musings

NOVEMBER 14, 2012

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

OCTOBER 31, 2022

If you are a genius at invention, for example, then that is the role you should seek to keep you motivated and productive. I like his model and examples from the field to help you identify the type of work that is your forte, and will likely bring you joy and energy, rather than frustration and burnout.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

MARCH 18, 2022

Instead of sizing up new opportunities and actively courting every new customer, you start worrying about cutting costs, repeatable processes , and overtaking known competitors. As a consultant, I hate to see you lose that startup focus on innovation, change, and customers. How about in your industry? Don’t forget these.

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Startup Artificial Inteligence Metrics Netflix 154

Startup Professionals Musings

SEPTEMBER 11, 2021

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. One customer is not traction, and beta tests with a thousand customers at no cost don’t count. Customer acquisition cost.

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Startup Metrics Customer Custom 121

Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. A passionate entrepreneur I met a while back had found that a certain algae could be grown cheaply, and could end world hunger.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

APRIL 27, 2022

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

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Startup Professionals Musings

JUNE 21, 2023

Commonly, I find that business owners and entrepreneurs look first at solutions which solve painful problems, or have high profit margins, regardless of their own commitment to a higher purpose, such as saving the environment or helping the underserved. Test specifics and potential on friends, advisors, and potential customers.

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Satisfaction Customer Custom Social Media 114

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist. Every relationship requires listening, as well as talking.

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Customer Custom Product Marketing 85

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

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Social Media Framework Media Metrics 135

Startup Professionals Musings

JULY 15, 2020

Many of the entrepreneurs like you that I have met in my role as a business advisor are really product creators versus business creators, convinced that a great product will generate a great business. Entrepreneurs are typically focused on the big picture – creating a vision, purpose, and a long-term strategy.

Metrics 140

Metrics Entrepreneur Coach Satisfaction 140

Startup Professionals Musings

SEPTEMBER 22, 2021

Yet in my experience on both sides of this equation, I find that many aspiring entrepreneurs focus only on the best idea , assuming that it will attract the right investors. Investors love entrepreneurs who come across as constantly on the lookout for new ideas, and able to grasp the larger implications for market change.

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Ideas Entrepreneur Equity Resource 140

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

FEBRUARY 28, 2020

As a new business advisor, I hear facts all the time about how hard an entrepreneur is working, but often have a hard time getting them to quantify results. Even you as the entrepreneur, who may not be getting paid at all, are tricked into thinking that if you had more hours, you could get better results.

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Metrics Entrepreneur Satisfaction Study 124

Startup Professionals Musings

JUNE 20, 2022

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books.

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eBook Metrics Examples Startup 111

Startup Professionals Musings

MARCH 2, 2020

That’s why I caution my aspiring entrepreneur clients against proclaiming to investors that they are a great “idea” person. For example, I have a friend with a Ph.D. In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers.

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Ideas Writing Examples Outsource 126

Startup Professionals Musings

MARCH 18, 2015

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books. Marty Zwilling.

Entrepreneur 106

Entrepreneur eBook Metrics Startup 106

Startup Professionals Musings

APRIL 25, 2022

One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. In my experience, trust is the most powerful tool that an entrepreneur can wield, both inside and outside of his own realm of control. Under commit and over deliver.

Startup 116

Startup Entrepreneur Metrics Writing 116

InfoChachkie

JANUARY 16, 2018

Greathouse: Your collective experiences have clearly made bootstrapping a viable option for you, more so than might be the case for a typical, younger entrepreneur who needs more direction, doesn’t have cash discipline, etc. We have customers from so many different industries like software, financial services, healthcare, and media.

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Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

JANUARY 25, 2016

If you can’t provide a memorable customer experience, your startup won’t survive very long these days. You now need more than loyalty from your customers -- they need to be your best advocates. The bar is being raised, so every entrepreneur needs new initiatives just to stay in the ballgame. Culture growth follows the leader.

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Customer Custom Startup Coach 55

Startup Professionals Musings

JUNE 27, 2021

The entrepreneurs I see are always talking about “disruptive innovation” ideas, but the plans I read are more often linear extensions of a current hot offering, like one more social network with the best of Facebook and Twitter, one more dating site dimension, or another “must-have” accessory for smartphones.

Ideas 117

Ideas Entrepreneur Netflix IBM 117

Startup Professionals Musings

MARCH 6, 2021

Don’t forget to add all pesky “overhead” costs, with fixed elements, like rent, insurance, and administration, and variable elements, like delivery, customer support, and commissions. A required metric is average days to payment compared to expectations. A required metric is average days to payment compared to expectations.

Technical Review 151

Technical Review Startup Summary Pricing 151

Startup Professionals Musings

MARCH 15, 2020

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. True entrepreneurs love the tactical and problem solving challenges.

Startup 125

Startup Training Entrepreneur Organization 125

Startup Professionals Musings

DECEMBER 27, 2019

As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago. My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. For example, Warby Parker boosted selling glasses online a while back with “Try five frames at home for free.”

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Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

JULY 26, 2021

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers. Well-articulated goals and metrics.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

MARCH 19, 2021

But the magic that makes one entrepreneur stand out over others is hard to quantify – yet we all recognize it when we see it. An example of a good balance is clearly Whole Foods , whose focus on healthy foods and a sustainable environment is legendary. Focus on customers and people over profits and ego. billion buyout.

Customer 157

Customer Custom Metrics Ideas 157

Startup Professionals Musings

JULY 13, 2013

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98