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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Scarcity – less is more.

Customer 122
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6 Elements of Customer Psychology Drive Buy Decisions

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Scarcity – less is more.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Optimize the total customer experience.

Sales 147
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8 Guiding Principles For Pursuing A Winning Venture

Startup Professionals Musings

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. Entrepreneurs who have been really transformative, like Steve Jobs and Walt Disney, seemed to know how to deal with all the right elements. Look for customer-focused value creation.

Guide 95
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How to Hunt Programmers for Your Startup - A Field Guide

SoCal CTO

Have you tested the concept with customers using paper? Have you signed some test customers? Don't try to hunting programmers until you've pushed this as far as you can on paper and get early customers. In the case of the entrepreneur that was the genesis of this post, he had done a lot on paper. Do you have wireframes?

Guide 349
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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. Kerr, “ The Executive Checklist: A Guide for Setting Direction and Managing Change.” Upgrades and troubleshooting can normally be provided over the network, as well.

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How to Hunt Programmers for Your Startup - A Field Guide

SoCal CTO

Have you tested the concept with customers using paper? Have you signed some test customers? Don't try to hunting programmers until you've pushed this as far as you can on paper and get early customers. In the case of the entrepreneur that was the genesis of this post, he had done a lot on paper. Do you have wireframes?

Guide 296