Berkonomics

SEPTEMBER 11, 2014

Offer incentives to existing customers to stay, and for competitor’s customers to switch. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. Recognizing a longstanding customer with an appropriate gesture from the top is best of all. What should I do?

Marketing 199

Marketing Email Customer Custom 199

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232

Marketing Funding Content Writing 232

TechCrunch LA

JUNE 9, 2021

Mythical Games , an NFT games startup based out of Los Angeles, has banked a $75 million raise from new and existing investors betting on the startup’s aim to expand the ambitions of their first title and locate a substantial platform opportunity amid helping developers build blockchain-based gaming experiences.

Platform 308

Platform Framework Los Angeles Design 308

Berkonomics

MARCH 25, 2021

We know that one of the ways we hold onto our customers is if there are high switching costs to move away to a competitor. Do you have an estimate of the cost for a potential customer to switch to your side? And are you prepared to help with concessions if needed? Here’s important homework for your marketing effort.

Competition 156

Competition Customer Custom Email 156

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. To get to the core of what’s relevant to customers, you need to know them well.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

NOVEMBER 15, 2013

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. Too much hesitation will kill any new venture, as markets move quickly and difficulties mount.

Writing 102

Writing Startup Entrepreneur Capital 102

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Customer 57

Customer Custom Technical Review Software Review 57

Both Sides of the Table

OCTOBER 17, 2019

Just as I was getting the swing of things the world shifted beneath my feet and the stock market went into a free fall and venture capital all but shut down for nearly a year. We not only have our Series A funds that can write $500k?—?$15 15 million first checks but we also have three growth funds. Over the past 2.5

Venture Capital 223

Venture Capital IP Startup Google 223

Both Sides of the Table

APRIL 19, 2011

A friend helped him get out of this situation and changed Matt’s life forever. He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. The answer? Given the bank more “warrant coverage.&#.

Acquisition 304

Acquisition Startup Customer Custom 304

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

MARCH 6, 2023

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views.

Social Media 120

Social Media Startup Entrepreneur Education 120

socalTECH

OCTOBER 10, 2012

How do you create a business around the still-emerging market of electric vehicles and avoid those issues? One way is developing testing tools and infrastructure around that market, to help those manufacturers in their research and development, which is just what Calabasas-based GridTest Systems (www.gridtest.com) is doing.

Help 178

Help Startup San Fernando Southern California 178

TechCrunch LA

JULY 19, 2022

The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added. We have seen a lot of stuff in inventory management but most of it are tools for one side of the market,” Kaden added.

Product 191

Product Funding Technical Review Equity 191

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling.

Customer 85

Customer Custom Marketing SEO 85

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

Both Sides of the Table

JANUARY 26, 2013

I will add to this as I write more in the coming weeks on the topic. They help create confidence amongst your staff in your future. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever.

Startup 355

Startup Funding News Press 355

Startup Professionals Musings

APRIL 10, 2023

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. Too much hesitation will kill any new venture, as markets move quickly and difficulties mount.

Startup 142

Startup Capital Resource Research 142

Startup Professionals Musings

OCTOBER 9, 2021

While I do agree that many attributes of a good entrepreneur, such as curiosity, confidence and determination, are largely determined by early-life experiences, a good education is critical in understanding the elements of creating a business and wooing customers. Don’t forget business writing and communication.

Entrepreneur 149

Entrepreneur Tips Writing Coach 149

Startup Professionals Musings

APRIL 5, 2021

John Bradberry, in his classic book “ 6 Secrets To Startup Success ” explores many of these attributes, especially passion, and defines some useful principles to help enthusiastic entrepreneurs squeeze the most out of their passion, while not being trapped by it. Attach to the market, not your idea. Ensure that your passion adds up.

Entrepreneur 145

Entrepreneur Course Ideas .Net 145

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. 10) Rob, why does the world need RingRevenue? .

Marketing 209

Marketing Advertising Paid Search Startup 209

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. Maybe that would make sense as a marketing channel.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It’s a continual process. In a startup this is a mistake.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

MARCH 2, 2020

His challenge is to focus on one market, with a specific design, cost, and price. In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. You must also learn from your customers. Expand your own learning and knowledge by helping others.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your pitch deck should really be your best marketing tool Your pitch deck shouldn’t contain your deepest, darkest secrets and plans.

Funding 239

Funding Venture Capital IP Email 239

Both Sides of the Table

APRIL 1, 2020

But in the past two weeks I’ve heard many cavalier comments about: cuts, renegotiations, changing terms, “the market environment dictates this” or “never waste a good crisis” or “you just need to cut 25% of your staff” because it seems everybody is doing it. He asked for a few more weeks to gather market signals before enacting change.

Demand 215

Demand Guide Customer Custom 215

Startup Professionals Musings

JANUARY 8, 2023

Saving cost won’t help you if you can’t make the daily innovations required to stay competitive. Customer-facing services, like call centers, should rarely be outsourced. You can’t isolate your customers from language idiosyncrasies and culture issues, per reduced customer engagement highlighted a while back by the The Globe and Mail.

Software Review 114

Software Review Technical Review Outsource Development Outsource 114

Startup Professionals Musings

AUGUST 25, 2023

Pick a name, location, and marketing strategy early. These are necessary to attract customers, investors, and give you a line of defense with competitors. Test your plan to get feedback from real customers. Use social media or reward target customers to volunteer for a feedback session.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Startup Professionals Musings

MAY 30, 2021

Yet there are big challenges to hyperlocal, at least for consumer-focused hyperlocal startups, according to Sean Barkulis, Founder of UPlanMe, whose initial consumer-focused business model was an early casualty, writing in Street Fight : Every site requires real curated local content to engage users. Getting these users costs money.

Startup 144

Startup Sites Content Sales 144

Startup Professionals Musings

AUGUST 16, 2020

Obviously, it’s not that simple, but making the right first impression is critical for an entrepreneur, not just with investors, but also with partners, customers, and even yourself. Great entrepreneurs seek out critical customers and industry experts, and actively listen, but are not afraid to trust their own judgment as well.

Startup 171

Startup Entrepreneur Activity Ideas 171

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

JANUARY 23, 2019

Even if it’s only a few PowerPoint slides or typed paragraphs, writing something down is the first step toward making it real. Always write in the future tense, what you will do, and name yourself as the key person responsible. Create a specific plan to network to get the help you need.

Ideas 99

Ideas Slides Writing Startup 99

Startup Professionals Musings

JUNE 6, 2020

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views.

Social Media 127

Social Media Startup Education Entrepreneur 127