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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

link] Why (and who) she thinks will pay for premium Quibi content In a world of Netflix, Hulu, HBO, and YouTube, why would a customer choose to pay the $4.99 To time-restrict content requires an entirely new platform, one that only Quibi can support to date. monthly subscription (or $8 ad free) for Quibi?

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9 Popular Startup Business Model Variations For Scale

Startup Professionals Musings

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. By providing access to a large variety of titles, like NetFlix with streaming movies, or Hulu for TV shows, with new content added regularly, there is always a reason to keep up your subscription.

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9 Subscription Model Variations To JumpStart Growth

Startup Professionals Musings

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. By providing access to a large variety of titles, like NetFlix with streaming movies, or Hulu for TV shows, with new content added regularly, there is always a reason to keep up your subscription.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

The beauty of platform is fans are signing into Facebook when fans engage with films on our site, and those film makers are collecting valuable data and page profiles on their audience. We're not necessarily the platform to help up-and-comers or amateurs to be successful. The remaining 20 percent are independent film-makers.

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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

With nearly 25 million customers using Netflix it’s clear that everyone will have an opinion on this. Right now they’re the leading platform for streaming movies. Hulu is the leading player for streaming television. Frankly, I’m surprised Netflix doesn’t buy Hulu. For investors this is huge.

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Why Entrepreneurs & VCs Should Focus on Basecamp, Not the Summit

Both Sides of the Table

Or maybe you’re trying to dramatically change the way TV is consumed, like Boxee or TV advertising works on the Internet, like Hulu. It’s developing a differentiated product in a market where you can demonstrate value to your customers – whether they’re paying or not. But your exact long-term “market?