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5 Attributes To Look For In Your Perfect Startup Idea

Startup Professionals Musings

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service.

Ideas 155
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12 Ideas for Stronger Website Engagement

SoCal Tech Calendar

Thursday, September 20, 2012 -- 12 Ideas for Stronger Website Engagement. Karen Marchetti from Response FX will take you through the 12 hottest ideas to drive stronger prospect and customer engagement across your web "Content Hubs". TCOSC Marketing and Sales Executives Society. See [link].

Ideas 113
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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Smart potential customers only visit and buy from credible and memorable websites. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Follow-up for customer satisfaction. Put yourself on the site.

Web 117
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The trends are legit, but we have no idea what unexpected breakthrough in human interaction is going to change everything.” The web is dying and will be replaced by “the App Internet.”

Web 355
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News.

Customer 195
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. We need to spend some time discussing what you do with the social web. Great posts.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Meet investors before asking for money.

Marketing 105