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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Overture (Goto.com).

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Interview with Gordon Gould, SmartyPants Vitamins

socalTECH

We feel we've build, from the ground up, an internet brand. We're building our distribution online, building a direct relationship with customers, and it's something both super fun to do and has a clear business model and product. We've got a very defensible position, as a result.

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