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AppOnboard Signs Customers For Mobile App Demo Technology

socalTECH

Los Angeles-based AppOnboard , the developer of mobile app demo technology led by Jonathan Zweig, says that it now has such app developers as FoxNext Games, Game Insight, Superheart Studios, Jam City, Huuuge Games, and Simple Habit using its tools. READ MORE>>.

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Qualcomm Re-Ups Investment In Mobile Management Firm Visage

socalTECH

San Diego-based Qualcomm has renewed its investment in Visage , as part of a Series C funding for the enterprise mobility management software provider. Qualcomm was the lead on the February 2010 round for Visage, whose software is used to manage the security and mobile policy for enterprise customers. READ MORE>>.

Mobile 240
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. One of these experts, David T. Display advertising. Email marketing.

Marketing 114
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172
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Perch Mobility Snags Funding For Scooter Charging Network

socalTECH

Los Angeles-based Perch Mobility, a startup that is developing portable charging "pods" aimed at helping professional chargers and scooter operators to bulk-charge scooters and e-bikes, says it has scored seed funding for its efforts. The company said the funding came from Lorentzen Investments. Size of the funding was not announced.

Mobile 133
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. One of these experts, David T. Display advertising. Email marketing.

Customer 146
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122