TechCrunch LA

JANUARY 26, 2022

“[W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Berkonomics

APRIL 16, 2020

Raising money during this crisis will be almost impossible, even from friends and family shocked by the stock market declines. Do you still need marketing costs when there is no-one out there buying new product? Are you salespeople making few if any sales because your prospective customers are distracted by their own problems?

Layoffs 218

Layoffs Sales News Marketing 218

socalTECH

MAY 17, 2012

A report today from PandoDaily said that Santa Monica-based BetterWorks has terminated all of its sales and marketing staff, and half of its operations team. Now it appears that the firm is looking to pivot its model, and looking to figure out a better customer acquisition model. READ MORE>>.

Layoffs 187

Layoffs Santa Monica Acquisition Report 187

Startup Professionals Musings

AUGUST 1, 2013

Seasonal sales fluctuations eat cash. Fluctuating sales means more inventory is required to cover the ups and downs. If you try to vary the number of employees to match, that costs even more cash for hiring, firing, and layoffs. On the other side, your new customers expect a free trial period.

Startup 114

Startup Sales Layoffs Slides 114

Startup Professionals Musings

JANUARY 17, 2016

Seasonal sales fluctuations eat cash. Fluctuating sales means more inventory is required to cover the ups and downs. If you try to vary the number of employees to match, that costs even more cash for hiring, firing, and layoffs. On the other side, your new customers expect a free trial period.

Startup 64

Startup Sales Layoffs Slides 64

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89