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Can you create a great customer case study?

Berkonomics

Using new tools in a social age. There are several ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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6 Reasons Starting Another Dating Site May Be Tough

Startup Professionals Musings

Even the main industry rag, Online Dating Magazine , admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. The same Online Dating Magazine estimates that there are more than 1,500 online dating services online in the U.S. Social networks. So are customers.

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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. Use the social networks, like Twitter, to ‘pull’ in the business.

Blogging 135
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9 Popular Startup Business Model Variations For Scale

Startup Professionals Musings

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Network model. Marty Zwilling

Startup 117
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9 Subscription Model Variations To JumpStart Growth

Startup Professionals Musings

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Network model. Marty Zwilling.

Startup 168
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A good case study is worth many paid ads.

Berkonomics

Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.