Startup Professionals Musings
JANUARY 31, 2022
Beyond the fear, many really don’t get the value of being willing and able to communicate effectively with team members, investors, customers, and a myriad of other support people, both one-on-one and one-to-many. As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk.
SoCal CTO
NOVEMBER 17, 2009
A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Great posts.
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Both Sides of the Table
JANUARY 12, 2014
But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.
Both Sides of the Table
JUNE 13, 2013
I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This answers the question of “why buy anything?”
Tech Zulu Event
NOVEMBER 18, 2011
Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling.
Startup Professionals Musings
MARCH 19, 2022
With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.
Both Sides of the Table
APRIL 15, 2013
This post is about how to work with your largest customers when you’re an early-stage software company and about how you can increase your margins by selling your roadmap. For starters as a young enterprise software company you need to think about the customer segments you serve. One way of slicing customer segments is by size.
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