article thumbnail

CreatorIQ Names Customer Chief

socalTECH

Los Angeles-based influencer marketing software provider CreatorIQ said this week that it has named Max Powers as the company's new Chief Customer Officer. CreatorIQ says its customers include AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever. Powers was most recently SVP, Business Operations at TeleSign.

Custom 113
article thumbnail

5 Tactics To Ensure Your Solution Is Customer Driven

Startup Professionals Musings

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology. Look for customer willingness and ability to pay.

Custom 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smith Micro Buys Business From Circle Media Labs

socalTECH

Aliso Viejo-based Smith Micro Software says it has acquired the operator business of Circle Media Labs , a developer of parental control software. in cash, and included customer contracts and a perpetual software license. Smith Micro said the asset deal was worth approximately $13.5M READ MORE>>.

Media 113
article thumbnail

Nimble's Jon Ferrara On Retaining And Keeping Customers

socalTECH

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. Today's interview is with Jon Ferrara of Nimble (www.nimble.com), the maker of contact management software-as-a-service.

Custom 166
article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Custom 146
article thumbnail

Funraise Gets $3M For Nonprofit Fundraising Software

socalTECH

Los Angeles-based Funraise , the developer of a software platform which helps nonprofits manage their fundraising efforts, has raised $3M in a seed funding round. The funding was lead by Toba Capital, the investment firm founded by Quest Software founder Vinny Smith.

Software 100
article thumbnail

QAD Wins Customer In The UK

socalTECH

Santa Barbara-based enterprise resource planning software developer QAD says this morning that it has signed up a new customer in the UK, Snell Advanced Media (SAM), to manage its business processes company-wide. Financial impact of the win was not announced. READ MORE>>.

Custom 100