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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

Customer 147
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

During the period studied, only "1.3% In a similar vein, a 2012 study by the Kauffman Foundation noted that women account for only 10% of all the founders of high-tech startups. Don noted that, "I always believed that metrics and accomplishments can outrun bigotry, sexism, racism or any ''ism'' that might otherwise hold you back.

Customer 185
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales.

Sales 147
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Cold calls to strangers and email blasts are not so productive.

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. No, probably not.

Netflix 287