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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

Tech may be the tool, but hospitality – making life a little easier, more comfortable, and more enjoyable for your customer, is the winning focus. Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers.

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5 Priorities For New Business Leader Self-Development

Startup Professionals Musings

In my business of mentoring new entrepreneurs and advising small company owners, I recognize that most don’t start as experienced leaders, and most don’t realize that people leadership is a primary key to their future success. Building a business is not a one-person job, and leading by edict rarely works today.

Develop 124
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8 Career Advancement Principles Of Ownership Thinking

Startup Professionals Musings

After various roles in this one, he worked his way up the corporate ranks to run the organization of now almost 30,000 stores. Steve Jobs started his technical career creating circuit boards at Atari, before joining Steve Wozniak to build personal computers in his garage. Your career will only grow as the business grows.

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Many Startups Stumble on International Cultures

Startup Professionals Musings

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Respect local customs and practices. We retained legal council in Milan and were advised that we would loose if the case went to trial. HR rules are local.

Startup 90
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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

I spent nearly a decade building software for large companies and then advising companies on the same. He would have found somebody technical and inspired that individual to work for equity or deferred payment. Good entrepreneurs have a penchant for doing vs. over-analyzing. obviously don’t read this as zero analysis).