Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. How do people drive SEO growth?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 30, 2014

I know that finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. Find potential partners. Build your brand and get leads today.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Anchor the blog in your domain name.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Don’t just write a carbon copy of what somebody else is doing.

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

APRIL 21, 2013

I know that finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. Find potential partners. Build your brand and get leads today.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. Keep sentences short.

SEO 53

SEO Tips Newsletter Statistics 53

Both Sides of the Table

MARCH 14, 2013

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? I am a VC. I hand out money. How differentiated is that?

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Anchor the blog in your domain name.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Here are a few examples: Marketing specialists. Today we are seeing a rapid transition to independent specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

JULY 24, 2015

Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style. Start building your customer community early. Establish visibility and attract funding sources.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Anchor the blog in your domain name.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

AUGUST 20, 2013

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. That's a great question.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Anchor the blog in your domain name.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

NOVEMBER 29, 2010

So finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. Find potential partners. Build your brand and get leads today.

Blogging 93

Blogging Invest Startup Writing 93

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. We need to market to that customer to make them aware of our product or service.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JULY 22, 2012

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Here are a few examples: Marketing specialists. Today we are seeing a rapid transition to independent specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Campaign setup and ad copy writing. SEM is sometimes called “buying your way into search results.”

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

DECEMBER 5, 2010

No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

socalTECH

MARCH 21, 2011

We're building our distribution online, building a direct relationship with customers, and it's something both super fun to do and has a clear business model and product. If you want read about SEO, there are probably 30 million pages on the web about that. We feel we've build, from the ground up, an internet brand.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Both Sides of the Table

APRIL 23, 2011

Back to regular writing this week so check back in. ESPN, Forbes, AOL were customers. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). I’m now back & ready for action. The company later sold for around $300 million. 49:35-51:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

NOVEMBER 11, 2011

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Who are you writing to…What are their fears, their dreams, their lifestyles? Write your content.

Blogging 83

Blogging Email Writing Sites 83

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Here are a few examples: Marketing specialists. Today we are seeing a rapid transition to independent specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Jason Nazar

AUGUST 15, 2013

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Be creative and persistent.This is the hardest category to give specific “how to” advice.These are typically custom deals that take some creativity on your part, relationship building, and a whole lot of patience.But fortune favors those who prevail.

Web 61

Web Social Media Content Sites 61

socalTECH

JULY 29, 2009

Our model does not involve commissions or revenue share with our customers, unlike the traditional publishing model, where you give out your knowledge for a small fraction of what a publisher gets. Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge.

Geni 100

Geni Web Guide Platform 100

SoCal CTO

MARCH 22, 2007

I am in the middle of writing up some of my thoughts on this and will post about it and let you know. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Jason Nazar

JANUARY 14, 2009

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Leave comments on their posts, link to them from your site… do that and when you approach them to write about you, you’ll find a welcomed reception. Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook.

Web 62

Web Social Media Content Sites 62

SoCal Delicious

JANUARY 15, 2010

Use possible input ($errSrc, $errMsg, …) from the caller to customize the error page. It was fun to write, so go get the best out of it. Get your problems solved Become a Wealthy Ninja Internet Marketer Read the book on SEO Monetize your Web site Get a 100% spam-free inbox See your ad here Charity Links Please click to help!

SEO 37

SEO IP PHP Blogging 37