socalTECH

NOVEMBER 9, 2011

The Santa Barbara-based online division of Citrix said this morning that it is targeting developers this morning, with a new set of resources aimed at helping customers, partners, and developers to integrate their products with its various GoTo products, including GoToMeeting, GoToWebinar, and GoToTraining.

Develop 124

Develop Development Santa Barbara Resource 124

Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

MAY 23, 2021

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. The drivers for your strategic plan come from at least four directions: World of experts (books, consultants, webinars). External forces (competitors and customers). But none have any lock on success.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Both Sides of the Table

NOVEMBER 16, 2014

But if you level up , raise capital and grow customers, revenue and staff – life changes. They are irritated because they generated a ton of leads at their trade shows, their webinars and through online acquisition and they’re tired of getting blamed for the Patel leads. You just assign out tasks to all of us. Engineering?

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

MARCH 16, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

socalTECH

JUNE 8, 2011

But, with the economy turning south in 2008, lots of those customers went out of business. In the meantime, Groupon came along, and our media customers started to lose advertising. We realized that no one had built a Groupon-like platform, so we built one because our customer asked for it. That's where Deal Current was born.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

NOVEMBER 2, 2013

Currently, social media is the least used of all customer interaction methods. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JULY 25, 2011

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Content 94

Content Startup Newsletter Writing 94

Startup Professionals Musings

JUNE 5, 2014

Sponsored by VISA Business With all the new technology available today for video conferencing, interactive social media, and webinars, you may think that travel is no longer a requirement for starting a small business. With all the ads vying to get your customers’ attention, it’s hard to stand out. You would be wrong.

Startup 100

Startup Tips Mentor Conference 100

Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. My advice is to pick one, start slow, and spread out as you learn.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

DECEMBER 7, 2010

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 94

Marketing Startup Social Media SEM 94

InfoChachkie

JULY 26, 2010

Such playground friends serve to ensure the startup’s ongoing viability by providing resources, access to customers and technology and market validation. This manifested itself in a number of ways, including prospect lead sharing, joint marketing, sharing space at tradeshows and warm referrals to alliance members’ customers.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. My advice is to pick one, start slow, and spread out as you learn.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. My advice is to pick one, start slow, and spread out as you learn.

Social Media 88

Social Media Media Marketing Startup 88

Tech Zulu Event

APRIL 1, 2013

Mike’s work in sales, marketing, distribution, and business development is essential to customer acquisition, growth, and scalability. Sara’s expertise in production and course curriculum programming gives her insight into customer and content development, production workflow, infrastructure, and user experience.

Web 93

Web USC Course Guide 93

Startup Professionals Musings

FEBRUARY 6, 2013

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. The drivers for your strategic plan come from at least four directions: World of experts (books, consultants, webinars). External forces (competitors and customers). But none have any lock on success.

Entrepreneur 96

Entrepreneur Mentor Framework Web 96