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You’re the general. So, make your strategic plan!

Berkonomics

The structure combines the listing of your goal with a series of strategies and then tactics, each designed to support each other, each measurable and made public throughout the organization. Email readers, continue here…] Here are some example strategies from some of my companies over the recent years. Let’s call it “OST.”

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Make your detailed strategic plan!

Berkonomics

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory.

Resource 156
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GM exits car-sharing business and shuts down Maven

TechCrunch LA

The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently. All assets and resources will be transferred to GM’s Global Innovation organization, as well as the larger enterprise, according to a GM spokesperson.

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Think like a general! Create strategies and tactics now.

Berkonomics

The structure combined the listing of the goal with a series of strategies and then tactics, each designed to support each other, each measurable and made public throughout the organization. Create a hosted “software as a service” or “on demand” addition to our product line by end of (next) year. What is a strategy?

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Here’s the test: Can you create 5 strategies and 5 tactics to achieve your goal?

Berkonomics

Email readers, continue here…]. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. EMEA, Asia, Latin America.

Resource 243
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What is your biggest error in company planning?

Berkonomics

Most entrepreneurs quote a resource for market size but fail to then take the next step to eliminate all parts of that market unreachable by the company or product. That’s likely to be completely unreachable for you with almost any amount of resources. Where did you get the data to drive your assumptions of market size or market share?

Company 156
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Could you be your company’s bottleneck?

Berkonomics

Common to all bottlenecks are three factors: [Email readers, continue here…] . The bottleneck itself strains to keep up with demand, often to the point of reducing its own efficiency in the process of attempting to keep up with demand. The three common factors making a bottleneck. You can be the bottleneck.