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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Demand generation revenue performance.

Metrics 102
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8 Unpublicized Strategies From Serious Entrepreneurs

Startup Professionals Musings

The message I hear publicly from most entrepreneurs is that you have to think outside the box and take big risks to ever beat the odds and be among the less than ten percent that experience real success. Serious entrepreneurs will privately admit the business is first, and the family second. All risks are not the same.

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7 Keys To Balancing Business Against Personal Demands

Startup Professionals Musings

I know some entrepreneurs with successful businesses, and others who seem to have a great relationship with their family, but I can’t think of many who have both. Individually, they both take focus, commitment, and a variety of skills, all the strengths of a good entrepreneur. Be realistic about what brings happiness to you.

Demand 131
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How to Talk About Valuation When a VC Asks

Both Sides of the Table

One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have “asymmetric information.” As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.

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Nothing negative about Positive Food’s meal expansion plan after $7M investment

TechCrunch LA

In January 2020, the company was in discussions with Whole Foods about launching a pilot of its meals in a few stores. He and Chan had to make some tough decisions, including streamlining a lot of the business and costs, and unfortunately letting staff go. However, there was a silver lining for Positive Food.

Invest 175
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Should Startups Care About Profitability?

Both Sides of the Table

They actually lost about $175 million in cash in that quarter, FWIW. I know this seems obvious but I promise you that even smart people forget this when talking about profitability. I often ask entrepreneurs to consider, “What’s your objective? See appendix if you want to know more on this.)

Startup 227
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7 Viewpoints Required To Be A Satisfied Entrepreneur

Startup Professionals Musings

As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time, and more annoyed than energized by the abundance of challenges they see in building their startup. Investors and strategic partners look for entrepreneurs who can execute.