Startup Professionals Musings

FEBRUARY 10, 2023

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. People love Apple’s whole customer experience, and willingly pay a premium for the product. Experience using the product is only one stage.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

AUGUST 4, 2019

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. They will call you back.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

InfoChachkie

JANUARY 27, 2014

Entrepreneurs typically embrace celebrity investments, while most sophisticated investors prefer to avoid famous entertainment or sports personalities on the cap table. A version of this article previously appeared in The Wall Street Journal. What’s the cause of this incongruence? The Elusive High-Profile, Fully-Engaged Investor.

Entrepreneur 193

Entrepreneur Technical Review Hollywood Southern California 193

Berkonomics

AUGUST 16, 2018

Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development. The risk of the daily routine. Yes, I know.

Marketing 120

Marketing Demand Media Entrepreneur 120

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

JUNE 5, 2021

In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. Supply and demand ignored.

Demand 145

Demand Google Commerce Pricing 145

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Commoditize complementary products.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. People love Apple’s whole customer experience, and willingly pay a premium for the product. Experience using the product is only one stage.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

DECEMBER 27, 2021

As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. Offer a no-frills version of a high-end product (downgrade).

Startup 112

Startup Ideas Examples Entrepreneur 112

Startup Professionals Musings

MAY 1, 2022

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. They will call you back.

Marketing 141

Marketing Startup Social Media Technical Review 141

Berkonomics

AUGUST 5, 2011

Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 191

Marketing Demand Media Resource 191

Startup Professionals Musings

JULY 9, 2022

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. His checklists cover everything from building a vision, to consistently delivering results, for entrepreneurs up to mature business executives. Social Media.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

DECEMBER 5, 2014

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. They will call you back.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Organic milk formula product Bobbie. 2023 hasn't been an easy year to be a startup. million site visits in October alone.

Startup 210

Startup Generative AI Newsletter Tool 210

Tech.Co

JULY 31, 2017

Being intentionally productive is something we all strive for, but often fail to achieve. Yet as an entrepreneur, you can rarely hide under the rock and pretend there’s nothing else happening around you and no one is demanding your attention. Routine work is the worst enemy of productivity. Add Simple Automations.

Snapchat 65

Snapchat Product Email Social Media 65

Startup Professionals Musings

APRIL 21, 2017

Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Of course, some balance is required.

Entrepreneur 78

Entrepreneur Coach Organization Mentor 78

Startup Professionals Musings

DECEMBER 25, 2015

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. People love Apple’s whole customer experience, and willingly pay a premium for the product. Experience using the product is only one stage.

Design 61

Design Product Customer Custom 61

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JANUARY 31, 2020

In my work with new startups, I often find people who believe that the terms “ entrepreneur ” and “ inventor ” are interchangeable. Yet I find a big difference between “starting a new business” and “creating a new product.” A good entrepreneur starts with quantifying the problem, rather than a solution looking for a problem.

Startup 124

Startup Entrepreneur Customer Custom 124

Startup Professionals Musings

MAY 11, 2020

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Startup Professionals Musings

SEPTEMBER 1, 2023

The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

Customer 106

Customer Custom Startup Competition 106

Startup Professionals Musings

JANUARY 23, 2022

Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Of course, some balance is required.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. A passionate entrepreneur I met a while back had found that a certain algae could be grown cheaply, and could end world hunger.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

OCTOBER 26, 2018

Steve Jobs proved it with the iPhone, and Elon Musk can’t produce his electric cars fast enough to keep up with demand. Bold entrepreneurs now can credibly talk about entirely new markets, such as the Internet of Things (IoT), genetic modifications, and privatized space travel. Use social media and the media to build demand for change.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

NOVEMBER 30, 2015

Aspiring entrepreneurs often ask me what to do first when starting a business. Instead, entrepreneurs need to focus first on execution disciplines and timing. Your credibility as an entrepreneur is at stake. Entrepreneurs who have no patents, trade secrets or trademarks are usually deemed non-fundable and non-competitive.

Entrepreneur 59

Entrepreneur Startup Technical Review Ideas 59

Startup Professionals Musings

AUGUST 7, 2022

The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

FEBRUARY 22, 2014

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Marty Zwilling.

Entrepreneur 100

Entrepreneur Technical Review Startup Social Network 100

Startup Professionals Musings

SEPTEMBER 6, 2021

Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Lack of communication from the top.

Startup 128

Startup Social Media Organization Entrepreneur 128

Startup Professionals Musings

MAY 31, 2023

For example, it has long been widely accepted that one of the primary causes for entrepreneur failure in new startups is that many give up too soon. It takes effort and homework to find productive relationship channels, such as industry conferences, connections to experts, and key customer relationships. Find what works for you.

Startup 121

Startup Satisfaction Technical Review Ideas 121

Startup Professionals Musings

DECEMBER 21, 2022

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. I recommend that every aspiring entrepreneur and serious business professional take each one of these to heart from day-one of their startup: Talent is the whole ball game.

Training 127

Training Customer Custom Social Media 127

Startup Professionals Musings

DECEMBER 13, 2020

The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

Customer 168

Customer Custom Services Startup 168

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. An expanding customer base demands better support.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

NOVEMBER 6, 2020

It seems that most of you entrepreneurs I meet in my role as business advisor are convinced that starting a new business requires equity investors, exponential growth, and a plan to go public via IPO. If your passion is customers, you definitely will be happier as a lifestyle entrepreneur.

Statistics 124

Statistics Equity Satisfaction Entrepreneur 124