socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. Pricing on the new tool was not released.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

DECEMBER 13, 2010

Pasadena-based Evolution Robotics , the robotics technology firm out of Idealab, reports today that its first foray into the commercial market is seeing strong sales demand.

Demand 157

Demand Idealab Pasadena Report 157

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. It's some of the kinds of things Demand Media does, except, for the newsroom. The first piece is identifying and packaging content around demand.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

FEBRUARY 23, 2011

Pasadena-based Foodme (www.foodme.com) is one of the first, external startups funded out of Idealab's New Venture Group, and is looking to help connect restaurants with customers using a CPA model. Tell us a bit about the involvement of Idealab here? The firm so far has signed up a number of restaurants in the Pasadena area.

Idealab 217

Idealab Pasadena Pasadena Angels Demand 217

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

Both Sides of the Table

MARCH 11, 2011

So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings). IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion. That gave Google a huge cost advantage. They are very hands on.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Company plans to use the capital to build out sales and marketing and r&d. -a Makes money by partnering with brands and marketers to publish location-triggered content.

Zag 248

Zag Truecar Venture Capital CarsDirect 248