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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category.

Customer 164
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He created GoTo.com (later renamed Overture) out of a frustration with search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. So he launched a company with exclusively paid search.