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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Facebook had an elegant solution to the “half life” problem in that it developed an algorithm that determined what users saw in their feeds.

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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. The company said its tools can be used with existing iOS or Android apps, or standalone.

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The Long Economic Case for Snapchat

Both Sides of the Table

Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Today I want to talk briefly about why I believe Snapchat is an important media company. Snapchat is performing off the hook on all fronts.

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Snap accelerator names its latest cohort

TechCrunch LA

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. The list of new companies include: Brightly — an Oakland, Calif.-based Hardworkers — a Cambridge, Mass.-based

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MomentFeed Enhances Paid Media Management Tools

socalTECH

Santa Monica-based MomentFeed , which develops software used by multi-location brands to manage consumer experience interacting with their locations, has enhanced its Paid Media Manager software. The company said the enhancements include the ability to executive targeted, local Snap Ads and Geofilters on Snapchat.

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Naritiv's Snapchat Analytics Software Acquired By Hootsuite (Update)

socalTECH

The Snapchat analytics software developed by Los Angeles-based Naritiv , a startup producing online content for brands, has been acquired by social media management firm Hootsuite. Hootsuite said the acquisition specifically was geared towards the Snapchat analytics solutions created by Naritiv. and Allen DeBevoise.

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Naritiv Raises $3M For Snapchat Content

socalTECH

Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

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