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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Facebook had an elegant solution to the “half life” problem in that it developed an algorithm that determined what users saw in their feeds.

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Report: Snapchat Buys Cimagine Media

socalTECH

the parent company of Snapchat, has reportedly acquired Israeli startup Cimagine Media. Cimaging Media develops augmented reality technology. Venice-based Snap, Inc. , The deal is reportedly worth between $30M and $40M. The acquisition was first reported by a local Israeli financial daily. Cimagine was founded in 2012.

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Snapchat Debuts Headspace Meditation Tool

socalTECH

Venice, California-based Snapchat has debuted the new meditation features that it developed with Los Angeles-based Headspace this morning, the new meditation-with-friends feature that the company announced at its Partner Summit in June. Snapchat showed off how those "mini" features would work at its Partner Summit in June.

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The Long Economic Case for Snapchat

Both Sides of the Table

Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Today I want to talk briefly about why I believe Snapchat is an important media company. Snapchat is performing off the hook on all fronts.

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Snapchat Adds $4.5M More To $50M Round

socalTECH

Venice, California-based Snapchat , the developer of the popular social media app, has added $4.5M snapchat venture capital filing social media mobile' in venture funding--and three new investors--as part of its Series C funding round, according to a regulatory filing by the company today. READ MORE>>.

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Snapchat Steals Away Engineering Director From Google

socalTECH

Venice, California-based social media app developer Snapchat has made a significant, high visibility hire, saying this week that it has hired Peter Magnusson, a former engineering director from Google, as its new Vice President of Engineering. The high profile hire comes as Snapchat ramps its recruiting efforts.

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MomentFeed Enhances Paid Media Management Tools

socalTECH

Santa Monica-based MomentFeed , which develops software used by multi-location brands to manage consumer experience interacting with their locations, has enhanced its Paid Media Manager software. The company said the enhancements include the ability to executive targeted, local Snap Ads and Geofilters on Snapchat.

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