Berkonomics

DECEMBER 10, 2015

“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking.

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Customer Custom Marketing Email 139

socalTECH

DECEMBER 10, 2015

Los Angeles-based advertising software developer SteelHouse is announcing this morning that it has raised $49M in a new funding round. The funding was led by Mercato Partners, and also included Staley Capital and Silicon Valley Bank. SteelHouse is led by Mark Douglas. SteelHouse saaid that it was able to find significant capital, even as many advertising companies are running into "challenges" securing financing from traditional venture capital funds.

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Funding Advertising Venture Capital Software Development 122

socalTECH

DECEMBER 10, 2015

Camarillo-based Semtech said today that its LoRa wireless technology has been selected by building automation specialist Schneider Electric, for use in its building monitoring solutions, electrical load switching devices, grid monitoring systems, HVAC controls and predictive maintenance tools. Financial impact of the win was not announced. Semtech said the companies will develop a combined oRa Wireless RF, LoRaWAN and WMBus solution for Schenider's customers.

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Tool Custom Customer Technology 116

socalTECH

DECEMBER 10, 2015

Los Angeles-bassed data startup Factual , which is led by Gil Elbaz, said Thursday that it has raised $35M in a Series B funding round. The funding came from Altpoint Ventures, Andreessen Horowitz, Data Collective, Haystack Partners, Heritage Group, Index Ventures, Miramar Ventures, Tamarisk Global, and Upfront Ventures, plus Saif Mansour, Michael Ovitz and Tom Unterman.

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Miramar Google Los Angeles Sales 109

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

socalTECH

DECEMBER 10, 2015

Culver City-based DataScience , led by former Sometrics' founder Ian Swanson, said today that it has raised $22M in a Series B funding. The funding was led by Whitehart Ventures, and also included Greycroft Partners. DataScience says it is using data science to help businesses make predictions to drive business results. The company has now raised more than $28M in funding.

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Culver City Belkin Funding Help 109

socalTECH

DECEMBER 10, 2015

Irvine-based nuclear and hazardous waste remediation technology developer Kurion reported another win in Japan on Wednesday afternoon, saying that it has licensed its GeoMelt virtification technology with ISV Japan, Limited and Daiei Kankyo. The company said the deal calls for the companies to collaborate more closely on treatment of nuclear waste in Japan.

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Organization Report Technology Develop 109

socalTECH

DECEMBER 10, 2015

In its first launch since a failed launch in June, SpaceX is planning to launch a new mission to space on December 19th, according to CEO Elon Musk. SpaceX--which has a large backlog of missions on its books--puts its launches on hold after the failed launch to the International Space Station in June, despite a long list of successful missions to space.

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SpaceX 109

socalTECH

DECEMBER 10, 2015

Los Angeles-based Flipagram , the mobile app developer which is led by serial entrepreneur Farhad Mohit, said this morning that it is doubling the size of its free clips to 60 seconds. Flipagram's mobile app lets users create a video story, by matching up a users' photos and videos to popular, licensed music clips. Flipagram says it is now offering up millions of free, 60-second clips, ranging from both popular to obscure songs.

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Flipagram Los Angeles Mobile Entrepreneur 109