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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.

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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Public relations at a startup is a sales process. In addition to paying the consultant, you must invest time to educate them. You can’t live long enough to make them all yourself.”. Grant Exclusivity.

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A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

Ahead of the conference, we sat down and spoke with Kevin Anderson , co-founder and CEO of Los Angeles-based Appetize (www.appetizeapp.com), a rapidly growing developer of point-of-sale software, on the topic of customer service. Lots of startups talk about trying to outsource all their customer support.

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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Fallacy: Third-party, OEM (Original Equipment Manufacturing) representatives succeed once the sales process is defined, proven and documented. Public relations at a startup is a sales process.

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10 Ways Your Startup Co-Founder Is Like A Good Spouse

Startup Professionals Musings

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.

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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

Sell yourself as the expert, and business sales will follow. Use the interactive, goal-based play of online games to engage customers for fun, education, and relationship-building. So start now to think of your startup as a media company, rather than an outsourcer of advertising from some anonymous experts. Marty Zwilling.

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Entrepreneurs Need to Sell Themselves as the Brand

Startup Professionals Musings

Sell yourself as the expert, and business sales will follow. Use the interactive, goal-based play of online games to engage customers for fun, education, and relationship-building. So start now to think of your startup as a media company, rather than an outsourcer of advertising from some anonymous experts. Marty Zwilling.