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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

It an era of social media and newsreaders titles matter a lot. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know.

Writing 326
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.

Email 339
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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? What is massively different from now and when I wrote the book is that social media didn’t exist back then. If I were writing the book today, there would be a whole chapter or two…about how to use Facebook and Twitter.

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Break Out From The Comfort Zone | Networking For Designers

Tech Zulu Event

If you looking for employment at a company or just wanting to expand your connections, don’t be afraid to email or tweet someone and see if they want to go for a coffee or a beer. I have applied at Google 1000 times, never heard back, but I used social media to finally get a call from them about a decade later.

Design 91
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Interview with Jordan Glazier, Wildfire Systems

socalTECH

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging.

San Diego 159
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Much of my traffic is through referring websites and/or social media. Don’t just write a carbon copy of what somebody else is doing. Actually, that’s kind of lame. Some search.

Blogging 286