socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. We like Bessemer because of their experience in the consumer retail space, and decided it would help us to grow to the next level. We're now expanding that business online.

Venture Capital 113

Venture Capital SEM Commerce Email 113

InfoChachkie

DECEMBER 2, 2009

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits.

Hulu 111

Hulu Startup Social Media Organization 111

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. Bill Fried: We still have a manual process, which is part of the expense of making the sale. The firm is launching itself today at TechCrunch50.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 25, 2016

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. billion in sales and thus controls less than 10% of the market. And influencers may help once or twice but ultimately nothing is free. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. DJ’s couldn’t help but want to play his records. It also helps to start with a target demographic so you can focus your efforts.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398